interactive-content-marketing-in-the-facebook-newsfeed-by-mcdonalds-using-newsfeed-smartapps

Interactive content marketing in the Facebook newsfeed by McDonald’s using Newsfeed SmartApps.

Interactive content marketing in the Facebook newsfeed by McDonald's using Newsfeed SmartApps.

We all have friends who we share similarities with. But more often than not, the differences between you and your friends are what compliments those friendships perfectly. On Friendship Day, 22 Feet Tribal partnered with Newsfeed SmartApps to capture this idea with the creation of the Difference-o-Meter for McDonald’s. An interactive personality comparison quiz that lives on the McDonald’s Facebook timeline, bringing friends together.

The game is a fun interaction where friends are asked to use the Newsfeed SmartApp to determine how different they were from their friends. Driving home the concept, “You are different, but still together”. When a person starts playing the Difference-o-Meter, they have to answer 10 personality based Continue reading…

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

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Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

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How Emaar used innovative content marketing tool Newsfeed SmartApps

Luxury Real Estate Digital Marketing: How Emaar used innovative content marketing tool Newsfeed SmartApps

Emaar used innovative content marketing tool Newsfeed SmartApps

It’s never easy to get one’s attention in the facebook newsfeed with content being bombarded from many brands and pages. Luxury real estate marketing on social and digital is tricky, but we helped Emaar use our interactive posts technology to get users attention and experience Emaar’s new Dubai Creek Harbour right in the newsfeed.

UAE’s premier real estate company, Emaar Properties, has launched a Newsfeed Smartapp to exhibit its latest offering, Creek Rise – Dubai Creek Harbour. The app was launched to showcase the various amenities and features of the property on offer.

The newsfeed smartapp consisted, primarily, of four sections that a user could view right in the FB newsfeed post –

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Strepsils and Nurofen's digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen’s digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen's digital campaign

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

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Game of Thrones' innovative digital marketing campaign on Facebook using Newsfeed SmartApps

Game of Thrones’ innovative digital marketing campaign on Facebook using Newsfeed SmartApps

Game of Thrones is one of the most popular TV shows of all time and has gained fandom from across the world. In the build-up to a Game of Thrones marathon, Star World in collaboration with Newsfeed SmartApps wanted to bring fans of the show something unique, engaging and challenging that tapped into the long list of strong characters that make the show so entertaining.

This fun collaboration brought fans the Game of Thrones Challenge that tested their knowledge of the different families in the show with an interactive game in the form of a family tree builder. The complexity of the connections between all the characters in the show definitely added to the difficulty, as players had to finish the challenge as quickly as they could.

Check out the video above to see what fun SmartApp this collaboration brought about. And if you want to experience the app for yourself, check the game out below!

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Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Mercedes Benz social media activation on Facebook

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.

In the Facebook post playable directly in the newsfeed, users had the chance to answer a 5-question quiz to identify which Liverpool FC personality type they were. After seeing which personality they were: Captain, All-Rounder, Playmaker, Destroyer or Guardian, they could share the app with their friends, inviting them to find out their personality too. Recently in Singapore, Newsfeed SmartApps was used during the St. Patrick’s Day celebrations by the event sponsor Guinness. Standard Chartered was the first bank in Singapore to deploy an interactive Newsfeed SmartApp.

“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon Client Services Director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”

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Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Guinness Singapore the title sponsor of the St. Patrick’s Day festival in Singapore needed a way to engage with fans and people going to the festival on Facebook. Golin, who work with Guinness Singapore partnered with Newsfeed SmartApps’ patent pending technology to deliver a very unique engagement through a 360-degree game on Facebook.

The Guinness Singapore 360-degree Newsfeed SmartApp comprised of four key features:

  1. A 360 image of the venue where the event was taking place, within which the user has to look around and tap or click on the Guinness inflated mascot

  2. The user had to repeat the task of finding all the mascots in three levels of increasing difficulty within a short period of time.

  3. Once complete, the user would enter their information to stand a chance of winning a prize

  4. Winners were given prizes – tickets to the event for them and their friends.

The great part of this activation was the integration of the Guinness brand into every interaction, every step of the way in the user’s journey. Helped build excitement, spread awareness about the venue and got Singapore ready for a great day of festivities.

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