Chevrolet’s Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!
Chevrolet was launching the all-new 2017 Chevrolet Malibu in the GCC region as part of its phased global launch. We were thrilled when Chevy picked Newsfeed SmartApps technology as their hero campaign for the launch, which is when we built an interactive post for the 2017 Chevrolet Malibu.We worked with Dentsu Aegis Network’s CARAT who manages digital for Chevrolet in the Middle East.The aim of this newsfeed smartapp was to highlight features of the Malibu in an interactive manner and simultaneously educate users about interesting technologies in the car. Users could also book a test drive by filling out a simple form. All this was possible right from the Facebook newsfeed!
The Chevrolet Malibu Newsfeed SmartApp had four key features:
- An interactive screen with hotspots that would highlight the features of the car.
- A video player that let the users watch the Chevy Malibu 2017 video.
- A fun quiz that educated the users about some of the most interesting new technologies in the car.
- A “Get a Quote” page that asked the users to book a test drive.
Another interesting feature of the this interactive post was that the users could switch the language of communication on the screens at any time between English and Arabic.
Automobile brands absolutely love Newsfeed SmartApps. It’s been used extensively by iconic auto makers like BMW, Mercedes, MINI, Infiniti, Nissan and many other’s for various campaigns. With newsfeed smartapps, automobile brands can introduce a new way of content marketing with interactive content from the newsfeed. Read about BMW 5 Series social media campaign which was very similar to this app as well. Other newsfeed smartapp use cases of automobile brands can be found by clicking here.