Digital Marketing in the Middle East.

Digital Marketing in the Middle East.

Over the last decade, digital marketing has evolved and the Middle East has been at the forefront of adapting to new digital marketing technologies and innovations. With digital marketing budgets ballooning in the last 5 years and a growing population on social and mobile, brands are spending more time and resources on their digital channels whether it’s for content creation, targeted media buying or customer service.

The Middle East and Dubai in particular are quick to embrace and experiment with new digital marketing products and technologies. We felt the same thing with Newsfeed SmartApps as well. Even though this is a global product, the most innovative and engaging use cases of Newsfeed SmartApps has been in the Middle East. Ever since our launch in early 2015, social media teams in Dubai, Qatar, Oman, Saudi, etc, have used Newsfeed SmartApps for various activations. Newsfeed Smartapps have been used in US, UK, Singapore and many other regions, but the Middle East has launched the most creative and digitally engaging activations using Newsfeed SmartApps.

Agencies in the region like OMD UAE, Starcom MediaVest, phd, Universal Media Dubai (UM), Percept, Grayling and many others have partnered with Newsfeed SmartApps to launch creative and highly engaging Newsfeed Apps for their clients like Pepsi, 7up, Gaviscon, Mr. Muscle, DAC, Emirates NBD, Majid Al Futtaim, DAMAC Properties, Peugeot, Infiniti and more. In fact we were thrilled to launch many amazing Newsfeed SmartApps during Ramadan for different brands.

In the newsfeed smartapps blog itself, we’ve covered many interesting case studies of how Middle East brands have used this product.

1. HTC Middle East – For the launch of their A9. Click here to see case study, demo gif and newsfeed app given below.

htc

–   –  –  –  –  –

2. Emirates NBD – As a survey + Lead gen engagement. Click here to see case study, demo gif and newsfeed app given below.

–   –  –  –  –  –

3. Dettol Arabia – To educate and spread awareness about cold and flu. Click here to see case study, demo gif and newsfeed app given below.

Dettol

–   –  –  –  –  –

4. SunBites Arabia – New product launch via Box of the Week campaign. Click here to see case study, demo gif and newsfeed app given below.

–   –  –  –  –  –

5. Qatar Olympics – Learn about Olympians representing Qatar and cheer for them! Click here to see case study, demo newsfeed app given below.

–   –  –  –  –  –