Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam
In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.
It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.
Zeno Group’s digital team added, “After having successfully used the Newsfeed app for one of our previous campaigns for Motorola, we had another chance to create an exciting game for Devondale. The team at Newsfeed SmartApps and alivenow suggested a number of very interesting options to highlight our key message about sharing milk for the entire family. The game generated a lot of enthusiasm from the users and we’ve seen them coming back to play again and increase their scores. With this 2nd project also being so successful, Newsfeed Apps have become one of the go to option for Zeno’s social media plans.”
Mohammed Faiz Ali, Head of Business for Newsfeed SmartApps added, “This was our second project with Zeno Group and we are more than happy to be a part of this tremendous campaign. Through this newsfeed app, we were able to bind a really interesting game concept with the product. The team at Zeno Group were at their professional best and really sorted in their vision for their client. We are proud to be associated with them and are looking forward to many more exciting activations and campaigns with them!”