Edelman’s Zeno Group partnered with Newsfeed SmartApps for Motorola Vietnam
Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.
Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.
Zeno Group’s digital team added, “At Zeno, we are always looking for interesting ways to elevate the campaigns that we do for clients and Newsfeed SmartApps is one of the most innovative options that we have come across recently. It was great working with a team that understands the client brief in one go and could give us exactly what we were looking for. The fact that this app can be used directly on the Moto Facebook page gave us a lot more engagement with the fans that usual 3rd party games that we have used earlier. We are definitely going to be working with the team again for other client campaigns.”
Mohammed Faiz Ali, Head of Business for Newsfeed SmartApps had this to say, “This was our first ever project working with Zeno Group and it was nothing short of amazing. The folks at Zeno Group knew exactly what they wanted for their client and were more than certain about achieving their targets. It gives us immense pleasure to say that we were a part of this stunning activation.”
This innovative activation is also a new benchmark for digital marketing in Vietnam. With more users in Vietnam becoming active on Facebook and brands looking for innovative facebook marketing and digital marketing solutions in Vietnam, this unique product helps them achieve that. Learn more about Newsfeed SmartApps here – www.newsfeedsmartapps.com