Emirates NBD used interactive facebook posts for insights, engagement and lead gen
Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?
With Newsfeed SmartApp’s interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.
And you thought people don’t like filling out forms on social?
1,661 forms filled out, voluntarily! ENBD gained incredible insights, with data points like what services their customers used and which of their products/services are their users interested in!
301 users, who don’t currently use ENBD products, shared data on what products they would be willing to avail in future. Along with their contact details.