Facebook activation for Star World’s Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps
Star World India in partnership with Publicis Resultrix, worked with Newsfeed SmartApps to create a fun Facebook interactive post for the launch of the fifth season of their hit show Koffee With Karan. The NewsfeedSmartApp replicated the popular segment of the show, the Rapid Fire round right into the Facebook newsfeed by asking users 10 Bollywood trivia questions. Lucky winners got coveted customized Koffee mugs autographed by Karan Johar!
The user journey was an introductory video by Karan Johar himself asking users to take part in the quiz to win autographed mugs. For each of the 10 questions, users got 60 seconds to answer and the final ranking showed up at the end of the quiz based on the time taken to answer the questions and the number of correct answers given. Another interesting fact about this newsfeed smartapp was, even though the user see’s 10 questions, the system had 50 questions in the database, so if users “try again” they get a new set of questions. The campaign was an incredible success, with thousands of Bollywood fans and Karan Johar fans taking part!