Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!
How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.
We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.
The quiz itself starts with simple questions with visual options for the users to pick from. Based on the responses on different questions, the algorithm works out a result for the user. The result itself could be an image, GIF or video. What’s even more exciting is that these can be made shareable, thereby adding more life to the campaign.