Game of Thrones' innovative digital marketing campaign on Facebook using Newsfeed SmartApps

Game of Thrones’ innovative digital marketing campaign on Facebook using Newsfeed SmartApps

Game of Thrones is one of the most popular TV shows of all time and has gained fandom from across the world. In the build-up to a Game of Thrones marathon, Star World in collaboration with Newsfeed SmartApps wanted to bring fans of the show something unique, engaging and challenging that tapped into the long list of strong characters that make the show so entertaining.

This fun collaboration brought fans the Game of Thrones Challenge that tested their knowledge of the different families in the show with an interactive game in the form of a family tree builder. The complexity of the connections between all the characters in the show definitely added to the difficulty, as players had to finish the challenge as quickly as they could.

Check out the video above to see what fun SmartApp this collaboration brought about. And if you want to experience the app for yourself, check the game out below!