Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day
What did you do this Mother’s Day? Some of us might have sent our mothers presents, taken them out for a meal or bought them a nice greeting card. This Mother’s Day, UM Dubai partnered with Newsfeed SmartApps to run a unique GIF creator campaign for Dettol.
Dettol as a brand has always been loved by mothers who always think about protecting their own children from germs. This time, we wanted those children to thank their mothers by telling them what their ‘Happiest moment with their mom was”, and to wish them with a personal message.
This wasn’t just a simple text message though. We created a simple way for a daughter to send a customised GIF to her mother, all created in the Newsfeed SmartApp! Once the GIF was created (right within her timeline!) she could share it with her mother on Facebook, WhatsApp or Twitter!
- The daughter just needed to enter the app,
- Enter her happiest moment she had with her mum,
- Enter what she wished for her mother, and then the Newsfeed SmartApp did the rest!
Newsfeed SmartApps is always looking to find ways of helping brands engage with their fans in a human, personable, fun and interesting ways.