Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!
Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.
The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.
This unique activation not only offered a never-before look of the interior of the QX60 but also added a layer of interaction with the inclusion of a game element on the 360 layer. All of this was still done right inside the Facebook newsfeed, thanks to the patent pending Newsfeed Smartapp technology.