Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.
Al Mouj, an Oman-based luxury real estate brand launched an interactive Facebook post campaign through Newsfeed SmartApps in order to generate interest for its latest project, Ghadeer Park Villas. The aim of this simple, yet clean, newsfeed smartapp post was to showcase various amenities and features that prospective residents of Ghadeer Park Villas will be privileged to experience. Newsfeed SmartApps collaborated with Havas in Muscat to launch this digital activation.
The interactive content piece consisted of two sections: a slider screen which spoke about the various features of the villas and a lead generation/data capture screen which asked interested users to fill in their details for the brand to contact them. There also was a “Learn More” section that took the users to a detailed list of the amenities that were available to the residents of Ghadeer Park Villas.
Newsfeed SmartApps is a great tool for real estate brands as it enables them to effectively communicate everything about a project in a single post. You could have images, slideshows, videos, 360 environments, hot spots and finally a data capture screen that users can submit if they are keen to know more.