Mercedes Benz social media activation on Facebook: For Abu Dhabi World Tennis Championship

Mercedes Benz social media activation on Facebook

For the Abu Dhabi World Tennis Championship, Mercedes-Benz launched an interesting interactive Facebook post using Newsfeed SmartApps patent pending technology. Called #GameSetMatch, the interactive post consisted of 3 fun games the user had to play in to enter a raffle and win tickets for the  Mubadala World Tennis Championship in Abu Dhabi. Netizency, who managed the digital marketing for Mercedes-Benz in the Middle East partnered with Newsfeeed SmartApps to create this digital campaign.

The interactive post consists of 2 sections: the form to fill in all the user details and 3 interactive games. One each for game, set and match, that the user had to complete to enter the raffle. With this post, users could experience Mercedes-Benz like never before and interact with the brand right inside the Facebook newsfeed while also standing a chance to win tickets to the Mubadala World Tennis Championship.

Not just Mercedes Benz, but many other respected automobile brands like BMW, Chevrolet, MINI, Peugeot and others have used Newsfeed SmartApps for innovative content marketing and social media activations. Click to read about how other automobile brands have used Newsfeed SmartApps.