newsfeed smartapps launches in australia at ad tech sydney

Newsfeed SmartApps, which helps brands make interactive posts playable in the Facebook newsfeed, to launch in Australia at ad:tech Sydney.

Newsfeed SmartApps, the patent pending technology that lets brands create interactive posts playable in the Facebook newsfeed, is entering the Australian market with an official launch at ad:tech Sydney. They’ll be a part of the 2 day event on March 14th and 15th to showcase this innovative product and initiate new partnerships with agencies. With close to 60 agency partnerships globally with notable organizations like Havas, Ogilvy, OMD, Mindshare, Edelman, Carat, DDB and others, Newsfeed SmartApps has, in a short time-span, deployed digital activations in US, Europe, Middle East and Asia. Discussions are underway with many regional agencies and local offices of global agencies as a pre-cursor to ad:tech.

Since its launch in late 2014, Newsfeed SmartApps technology has been used by iconic brands like Nike, BMW, Mercedes, HSBC, HTC, Visa, Dettol, and many others for key social media campaigns. BMW for example used this during the new 5-series launch in the Middle East. Cheil deployed Newsfeed SmartApps as a part of the digital activations for both the Galaxy S5 and S6 launches in the UK. Nike recently deployed an engaging newsfeed app that let users custom create their shoe right in the facebook newsfeed.

Commenting on the entry into the Australian market, Newsfeed SmartApps CEO Adhvith Dhuddu shared, “We’re excited to launch this innovative product in the Australian market. We’ve been extremely successful in collaborating with agencies and brands in other geographies to help them deploy Newsfeed SmartApps for key digital and social media campaigns. Brands absolutely love our product given the level of flexibility and how it works directly in the facebook newsfeed. The initial response to our outreach has been amazing and we’re very keenly looking forward to partnering with agencies in the region.”

Conceptualized and developed by award winning digital agency, alivenow, Newsfeed SmartApps is patent pending in US, GCC, Europe and 120 countries (US patent file number: US20160119446). With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed. Visit to know more and view different apps on their facebook page –

You can visit Newsfeed SmartApps at ad:tech Sydney on 14th and 15th March. The event is taking place at the Hilton in Sydney.