22feet partners with Newsfeed SmartApps to launch interactive Facebook experience for Nike.

Nike Social Media Campaign on Facebook using Interactive Content Newsfeed SmartApps

Nike newsfeed smartapps

22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s

Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.

Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”

Newsfeed SmartApps technology gives brands and agencies the ability to create interactive posts playable directly in the newsfeed with the ability to have games, microsites, custom rich media experience and much more. Launched in early 2015, the patent pending technology has been deployed by over 200 brands and agencies in Dubai, US, UK and South East Asia. Ogilvy, Havas, Omnicom, Starcom MediaVest, Mindshare, Universal McCann (UM), serviceplan, Grayling and many others have partnered with Newsfeed SmartApps

The traction on this Newsfeed App has been amazing with many users creating and sharing their custom NIKEiDs. Visit the Nike+ Run Club’s Facebook page www.fb.com/NikeRunning or the Newsfeed SmartApps Facebook page www.fb.com/NewsfeedSmartApps to experience this interactive post.


Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.


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Newsfeed SmartApps is a patent pending innovation (US patent file number: US20160119446) that let’s brands create interactive posts that work directly on the Facebook Newsfeed. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed. Deployed by over 200 brands and collaborated with over 50 agencies globally.