Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.
Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.
In the Facebook post playable directly in the newsfeed, users had the chance to answer a 5-question quiz to identify which Liverpool FC personality type they were. After seeing which personality they were: Captain, All-Rounder, Playmaker, Destroyer or Guardian, they could share the app with their friends, inviting them to find out their personality too. Recently in Singapore, Newsfeed SmartApps was used during the St. Patrick’s Day celebrations by the event sponsor Guinness. Standard Chartered was the first bank in Singapore to deploy an interactive Newsfeed SmartApp.
“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon Client Services Director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”
Enthused by the response rate of the quiz, Senior Strategist at Newsfeed SmartApps, Siddharth Satyanath said, “Before we launched the quiz app, we knew of the massive fan following that Liverpool FC has in the Asian markets. It definitely encouraged us and our partners further to work with Octagon’s creative team in building a unique, fun and relatable interactive Newsfeed SmartApp for Standard Chartered.”
Newsfeed SmartApps is a product of award winning digital agency, alivenow. Using this technology, brands can create interactive posts playable directly in the newsfeed with the ability to have games, microsites, custom rich media experiences and more. Launched in early 2015, the patent pending technology has been deployed by over 200 brands and agencies in Dubai, US, UK and South East Asia. Ogilvy, Havas, Omnicom, Starcom MediaVest, Mindshare, Universal McCann and many others have collaborated with Newsfeed SmartApps to launch digital activations for brands like Dettol, HTC, Samsung, Acer, Durex, SanDisk and others.