Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Mercedes Benz social media activation on Facebook

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.

In the Facebook post playable directly in the newsfeed, users had the chance to answer a 5-question quiz to identify which Liverpool FC personality type they were. After seeing which personality they were: Captain, All-Rounder, Playmaker, Destroyer or Guardian, they could share the app with their friends, inviting them to find out their personality too. Recently in Singapore, Newsfeed SmartApps was used during the St. Patrick’s Day celebrations by the event sponsor Guinness. Standard Chartered was the first bank in Singapore to deploy an interactive Newsfeed SmartApp.

“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon Client Services Director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”

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Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Guinness Singapore the title sponsor of the St. Patrick’s Day festival in Singapore needed a way to engage with fans and people going to the festival on Facebook. Golin, who work with Guinness Singapore partnered with Newsfeed SmartApps’ patent pending technology to deliver a very unique engagement through a 360-degree game on Facebook.

The Guinness Singapore 360-degree Newsfeed SmartApp comprised of four key features:

  1. A 360 image of the venue where the event was taking place, within which the user has to look around and tap or click on the Guinness inflated mascot

  2. The user had to repeat the task of finding all the mascots in three levels of increasing difficulty within a short period of time.

  3. Once complete, the user would enter their information to stand a chance of winning a prize

  4. Winners were given prizes – tickets to the event for them and their friends.

The great part of this activation was the integration of the Guinness brand into every interaction, every step of the way in the user’s journey. Helped build excitement, spread awareness about the venue and got Singapore ready for a great day of festivities.

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Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother's Day

What did you do this Mother’s Day? Some of us might have sent our mothers presents, taken them out for a meal or bought them a nice greeting card. This Mother’s Day, UM Dubai partnered with Newsfeed SmartApps to run a unique GIF creator campaign for Dettol.

Dettol as a brand has always been loved by mothers who always think about protecting their own children from germs. This time, we wanted those children to thank their mothers by telling them what their ‘Happiest moment with their mom was”, and to wish them with a personal message.

This wasn’t just a simple text message though. We created a simple way for a daughter to send a customised GIF to her mother, all created in the Newsfeed SmartApp! Once the GIF was created (right within her timeline!) she could share it with her mother on Facebook, WhatsApp or Twitter!

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MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

Mercedes Benz social media activation on Facebook

Mercedes Benz’s New E-Class launch was a resounding success as auto enthusiasts and brand aficionados praised the new long wheelbase E-Class. The 5th generation E-Class is truly a Masterpiece of Intelligence; packed with comfort, technology, and a sleek design. For the digital push during the launch, MEC and Creativeland Asia collaborated with Newsfeed SmartApps to launch an interactive facebook post to unveil the New E-Class right in the newsfeed.

Users answer 3 interesting questions about the new E-Class and every time they’re right, 1/3rd of the car is revealed. After 3 correct answers the whole car is unveiled and participants had a chance to win coveted Mercedes Benz merchandise. In India, Newsfeed SmartApps patent pending technology has been by brands like Nike, Reebok, ebay and others, but Mercedes is the first automobile brand to deploy an interactive post.

Commenting on this innovative digital activation, Mercedes Benz India’s General Manager for Marketing and CRM, Mr. Amit Thete added, “At the launch of our new E-Class, we wanted the audience to have an experience of the unveiling and hence we decided to create an interactive ad unit with Newsfeed SmartApps. It was a great way to showcase the new E-Class introduction and get the audience engaged.”

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newsfeed smartapps launches in australia at ad tech sydney

Newsfeed SmartApps, which helps brands make interactive posts playable in the Facebook newsfeed, to launch in Australia at ad:tech Sydney.

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Newsfeed SmartApps, the patent pending technology that lets brands create interactive posts playable in the Facebook newsfeed, is entering the Australian market with an official launch at ad:tech Sydney. They’ll be a part of the 2 day event on March 14th and 15th to showcase this innovative product and initiate new partnerships with agencies. With close to 60 agency partnerships globally with notable organizations like Havas, Ogilvy, OMD, Mindshare, Edelman, Carat, DDB and others, Newsfeed SmartApps has, in a short time-span, deployed digital activations in US, Europe, Middle East and Asia. Discussions are underway with many regional agencies and local offices of global agencies as a pre-cursor to ad:tech.

Since its launch in late 2014, Newsfeed SmartApps technology has been used by iconic brands like Nike, BMW, Mercedes, HSBC, HTC, Visa, Dettol, and many others for key social media campaigns. BMW for example used this during the new 5-series launch in the Middle East. Cheil deployed Newsfeed SmartApps as a part of the digital activations for both the Galaxy S5 and S6 launches in the UK. Nike recently deployed an engaging newsfeed app that let users custom create their shoe right in the facebook newsfeed.

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Social Media Campaign Ideas for Mother's Day on Facebook: Using interactive content tool Newsfeed SmartApps.

Social Media Campaign Ideas for Mother’s Day on Facebook: Using interactive content tool Newsfeed SmartApps.

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Occasions like Mother’s Day and Father’s Day are good opportunities for brands to humanize and make an emotional connect with audiences on social media pages. Every brand probably has a campaign on these days, but how can you stand out? If done right, there’s huge potential for mothers day and fathers day campaigns to be noticed and talked about. One sure way of doing things differently is to deploy interactive facebook posts using Newsfeed SmartApps for a Mother’s Day campaign. We share a few idea’s on how brands can leverage interactive facebook posts and create memorable Mother’s Day campaigns.

IDEA 1

MOM MOMENTS!

A newsfeed app where users have to share their best Mom Moments. It will then be created into a GIF or a Video that the user can share on their wall or share on WhatsApp as a link, or on email, twitter, etc. The user journey is such that they have to share:

– Mom’s best food: ______

– Mom’s best advice: ________

– You lovingly call mom: ________

– Optional – Enter your mom’s name for further customization.

– Final screen – Pick one wish for Mom (from a choice of 3 mother’s day wishes) Wait for GIF/Video to be created. View and then share. GIF’s can be branded ones.

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Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet’s Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet was launching the all-new 2017 Chevrolet Malibu in the GCC region as part of its phased global launch. We were thrilled when Chevy picked Newsfeed SmartApps technology as their hero campaign for the launch, which is when we built an interactive post for the 2017 Chevrolet Malibu.We worked with Dentsu Aegis Network’s CARAT who manages digital for Chevrolet in the Middle East.The aim of this newsfeed smartapp was to highlight features of the Malibu in an interactive manner and simultaneously educate users about interesting technologies in the car. Users could also book a test drive by filling out a simple form. All this was possible right from the Facebook newsfeed!

The Chevrolet Malibu Newsfeed SmartApp had four key features:

  1. An interactive screen with hotspots that would highlight the features of the car.
  2. A video player that let the users watch the Chevy Malibu 2017 video.
  3. A fun quiz that educated the users about some of the most interesting new technologies in the car.
  4. A “Get a Quote” page that asked the users to book a test drive.

Another interesting feature of the this interactive post was that the users could switch the language of communication on the screens at any time between English and Arabic.

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Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

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  • Newsfeed Apps
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  • Author - Newsfeed SmartApps Team

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Al Mouj, an Oman-based luxury real estate brand launched an interactive Facebook post campaign through Newsfeed SmartApps in order to generate interest for its latest project, Ghadeer Park Villas. The aim of this simple, yet clean, newsfeed smartapp post was to showcase various amenities and features that prospective residents of Ghadeer Park Villas will be privileged to experience. Newsfeed SmartApps collaborated with Havas in Muscat to launch this digital activation.

The interactive content piece consisted of two sections: a slider screen which spoke about the various features of the villas and a lead generation/data capture screen which asked interested users to fill in their details for the brand to contact them. There also was a “Learn More” section that took the users to a detailed list of the amenities that were available to the residents of Ghadeer Park Villas.

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