11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

With Newsfeed SmartApps brands can make highly interactive and rich media posts playable directly in the Facebook newsfeed! Over 200 brands globally have used this patent pending technology to boost engagement and interaction with their Facebook audience. Here are some of the most commonly used newsfeed app types which have always produced incredible results.

  1. Flip and Match – Brands in the automotive, telecom, food and many other sectors have used Flip and Match type of Newsfeed app with amazing success. We share below a few examples.
  2. – Moto Flip & Match –

    – Peugot –

    Continue reading…

22feet partners with Newsfeed SmartApps to launch interactive Facebook experience for Nike.

Nike Social Media Campaign on Facebook using Interactive Content Newsfeed SmartApps

Nike newsfeed smartapps

22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s

Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.

Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”

Continue reading…

ogilvy huawei newsfeed smartapps

Ogilvy Dubai launches innovative Newsfeed SmartApp for Huawei Arabia.

Huawei Arabia newsfeed smartapps

Huawei Arabia has launched an innovative interactive Facebook post to engage with their audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei partnered with Newsfeed SmartApps patent pending technology to launch this creative engagement.

The interactive Facebook post is a full-fledged game where users must “collect” 4k video, 2-day battery and 16-megapixel camera’s in the game to transform the smartphone into a Huawei NOVA Plus for a chance to win the phone itself. Team Ogilvy’s out of the box thinking helped Huawei launch this unique activation where users play a game in the Facebook newsfeed while learning
about the phone’s key features.

Continue reading…

zeno-group-newsfeedsmartapp-devondale-vietnam

Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps

In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.

It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.

Continue reading…

Christmas and New Year Social Media Ideas: Using Newsfeed SmartApps interactive Facebook posts.

Christmas and New Year Social Media Ideas: Using Newsfeed SmartApps interactive Facebook posts.

Social media and facebook in particular is a great way to engage with your audience to wish them during special occasions like Christmas and New Year. With Newsfeed SmartApps, you can make that engagement more interactive, participative and immersive. During Ramadan, we shared many interesting social media ideas for Ramadan that brands used to engage with their audience.

As Christmas approaches we share with you 14 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Christmas campaigns with you for your clients.

Continue reading…

Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Zeno Group and Motorola Vietnam newsfeed smartapps

Isobar has partnered with Newsfeed SmartApps patent pending technology to launch a unique and engaging experience for Reebok India‘s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.

Given the capabilities of newsfeed smartapps technology, Isobar conceptualized a “running game” playable in the Facebook newsfeed. Users enter the app, select a gender and run in 3 environments – City Run, Wild Sprint & Moonlight Rush – with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line. Reebok India’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimized. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the Newfeed App resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app with many users trying their luck again in this immersive experience.

Continue reading…

Digital Marketing in the Middle East.

Digital Marketing in the Middle East.

Over the last decade, digital marketing has evolved and the Middle East has been at the forefront of adapting to new digital marketing technologies and innovations. With digital marketing budgets ballooning in the last 5 years and a growing population on social and mobile, brands are spending more time and resources on their digital channels whether it’s for content creation, targeted media buying or customer service.

The Middle East and Dubai in particular are quick to embrace and experiment with new digital marketing products and technologies. We felt the same thing with Newsfeed SmartApps as well. Even though this is a global product, the most innovative and engaging use cases of Newsfeed SmartApps has been in the Middle East. Ever since our launch in early 2015, social media teams in Dubai, Qatar, Oman, Saudi, etc, have used Newsfeed SmartApps for various activations. Newsfeed Smartapps have been used in US, UK, Singapore and many other regions, but the Middle East has launched the most creative and digitally engaging activations using Newsfeed SmartApps.

Continue reading…

Why is Newsfeed SmartApps a patent pending product?

Why is Newsfeed SmartApps a patent pending product?


Newsfeed SmartApps is officially a patent pending product because the patent covers the creation of interactive content on any social network that has a newsfeed. When we say “interactive content” think of all the content you see in your newsfeed now, it’s straightforward content like pictures, videos, links, text and ads. None of these are interactive in nature, while Newsfeed SmartApps are highly interactive status updates and content pieces.

Our patent clearly defines key elements like what is a social network, what is a newsfeed, what type of existing content is available on the newsfeed and how Newsfeed Apps are a new genre of interactive content in the newsfeed. For more details regarding this please write to us and we can share info. While Newsfeed SmartApps are currently only available on Facebook, we soon plan to launch this for other social networking sites.

Details of our patent numbers and filing:
1. US Patent File Number: US20160119446
2. Indian Patent File Number: 5298/CHE/2014
3. GCC Patent File Number: 2015/30232
(GCC member states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
4. Also patent pending in Singapore, Australia/NZ, many European countries, Canada and many other countries as well.
Continue reading…