Mercedes Benz social media activation on Facebook: For Abu Dhabi World Tennis Championship

Mercedes Benz social media activation on Facebook

For the Abu Dhabi World Tennis Championship, Mercedes-Benz launched an interesting interactive Facebook post using Newsfeed SmartApps patent pending technology. Called #GameSetMatch, the interactive post consisted of 3 fun games the user had to play in to enter a raffle and win tickets for the  Mubadala World Tennis Championship in Abu Dhabi. Netizency, who managed the digital marketing for Mercedes-Benz in the Middle East partnered with Newsfeeed SmartApps to create this digital campaign.

The interactive post consists of 2 sections: the form to fill in all the user details and 3 interactive games. One each for game, set and match, that the user had to complete to enter the raffle. With this post, users could experience Mercedes-Benz like never before and interact with the brand right inside the Facebook newsfeed while also standing a chance to win tickets to the Mubadala World Tennis Championship.

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Facebook activation for Star World's Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

Facebook activation for Star World’s Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

 Koffee With Karan newsfeed smartapps

Star World India in partnership with Publicis Resultrix, worked with Newsfeed SmartApps to create a fun Facebook interactive post for the launch of the fifth season of their hit show Koffee With Karan. The NewsfeedSmartApp replicated the popular segment of the show, the Rapid Fire round right into the Facebook newsfeed by asking users 10 Bollywood trivia questions. Lucky winners got coveted customized Koffee mugs autographed by Karan Johar!

The user journey was an introductory video by Karan Johar himself asking users to take part in the quiz to win autographed mugs. For each of the 10 questions, users got 60 seconds to answer and the final ranking Continue reading…

BMW 5 Series Social Media Campaign on Facebook: Book a test drive from the newsfeed!

BMW 5 Series Social Media Campaign on Facebook: Book a test drive from the newsfeed!

BMW 5 Series newsfeed smartapps

BMW Middle East has launched a one-of-a-kind interactive Facebook post for the upcoming launch of the all-new 5 Series. serviceplan, who manages the digital marketing for BMW partnered with Newsfeed SmartApps’ patent pending technology to achieve this creative campaign.

The interactive post consists of three sections: a video carousel with 4 videos, highlights about the new BMW 5 Series, and a test drive request form. Through this post, users can experience the 5 Series like never before and know about all the features of the car right inside the Facebook newsfeed. Prospective buyers can book a test drive for the BMW 5 series right from the newsfeed!

valentine's day newsfeed app

Valentine’s Day Social Media Ideas: Using Newsfeed SmartApps.

The ideas we’ve shared for Valentine’s Day are generic in nature. Do share any briefs you might have for any brands that are keen to use Newsfeed SmartApps for valentines day, we will be happy to share specific ideas based on a brief. As always all these ideas/concepts can be tweaked and customized as per the brand look, feel, guidelines, etc. Look forward to working on some fun campaigns with your team for Valentine’s Day!


Create your Valentine’s day GIF or Video.

Wish your Valentine with a customized animated greeting. This Newsfeed App gives a variety of animated templates to choose from.

All that needs to be done is to choose your favorite template, insert your name along with your message, enter valentine details to be sent to your loved ones in the form of GIF/Video. Users can also add images to the GIF if they want to.

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11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

With Newsfeed SmartApps brands can make highly interactive and rich media posts playable directly in the Facebook newsfeed! Over 200 brands globally have used this patent pending technology to boost engagement and interaction with their Facebook audience. Here are some of the most commonly used newsfeed app types which have always produced incredible results.

  1. Flip and Match – Brands in the automotive, telecom, food and many other sectors have used Flip and Match type of Newsfeed app with amazing success. We share below a few examples.
  2. – Moto Flip & Match –

    – Peugot –

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22feet partners with Newsfeed SmartApps to launch interactive Facebook experience for Nike.

Nike Social Media Campaign on Facebook using Interactive Content Newsfeed SmartApps

Nike newsfeed smartapps

22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s

Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.

Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”

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ogilvy huawei newsfeed smartapps

Ogilvy Dubai launches innovative Newsfeed SmartApp for Huawei Arabia.

Huawei Arabia newsfeed smartapps

Huawei Arabia has launched an innovative interactive Facebook post to engage with their audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei partnered with Newsfeed SmartApps patent pending technology to launch this creative engagement.

The interactive Facebook post is a full-fledged game where users must “collect” 4k video, 2-day battery and 16-megapixel camera’s in the game to transform the smartphone into a Huawei NOVA Plus for a chance to win the phone itself. Team Ogilvy’s out of the box thinking helped Huawei launch this unique activation where users play a game in the Facebook newsfeed while learning
about the phone’s key features.

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newsfeed smartapps

Facebook Content Marketing for Automobile brands using Newsfeed SmartApps

In the past few months, we’ve launched some amazing Newsfeed SmartApps for automobile brands like Chevrolet, MINI and Peugeot. Each interactive post had a different objective and target audience and they all achieved amazing results!

Chevrolet Malibu

An all-in-one Newsfeed SmartApp for the all new 2017 Chevrolet Malibu! In the interactive post users can learn about features using hotspots. They can watch the video and take a quiz as well. To top it off, users can inquire or book at test drive from the Newsfeed!

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

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Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps

In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.

It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.

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