In the past few months, we’ve launched some amazing Newsfeed SmartApps for automobile brands like Chevrolet, MINI and Peugeot. Each interactive post had a different objective and target audience and they all achieved amazing results!
In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.
It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.
Social media and facebook in particular is a great way to engage with your audience to wish them during special occasions like Christmas and New Year. With Newsfeed SmartApps, you can make that engagement more interactive, participative and immersive. During Ramadan, we shared many interesting social media ideas for Ramadan that brands used to engage with their audience.
As Christmas approaches we share with you 14 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Christmas campaigns with you for your clients.
Isobar has partnered with Newsfeed SmartApps patent pending technology to launch a unique and engaging experience for Reebok India‘s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.
Given the capabilities of newsfeed smartapps technology, Isobar conceptualized a “running game” playable in the Facebook newsfeed. Users enter the app, select a gender and run in 3 environments – City Run, Wild Sprint & Moonlight Rush – with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line. Reebok India’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimized. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the Newfeed App resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app with many users trying their luck again in this immersive experience.
Over the last decade, digital marketing has evolved and the Middle East has been at the forefront of adapting to new digital marketing technologies and innovations. With digital marketing budgets ballooning in the last 5 years and a growing population on social and mobile, brands are spending more time and resources on their digital channels whether it’s for content creation, targeted media buying or customer service.
The Middle East and Dubai in particular are quick to embrace and experiment with new digital marketing products and technologies. We felt the same thing with Newsfeed SmartApps as well. Even though this is a global product, the most innovative and engaging use cases of Newsfeed SmartApps has been in the Middle East. Ever since our launch in early 2015, social media teams in Dubai, Qatar, Oman, Saudi, etc, have used Newsfeed SmartApps for various activations. Newsfeed Smartapps have been used in US, UK, Singapore and many other regions, but the Middle East has launched the most creative and digitally engaging activations using Newsfeed SmartApps.
Newsfeed SmartApps is officially a patent pending product because the patent covers the creation of interactive content on any social network that has a newsfeed. When we say “interactive content” think of all the content you see in your newsfeed now, it’s straightforward content like pictures, videos, links, text and ads. None of these are interactive in nature, while Newsfeed SmartApps are highly interactive status updates and content pieces.
Our patent clearly defines key elements like what is a social network, what is a newsfeed, what type of existing content is available on the newsfeed and how Newsfeed Apps are a new genre of interactive content in the newsfeed. For more details regarding this please write to us and we can share info. While Newsfeed SmartApps are currently only available on Facebook, we soon plan to launch this for other social networking sites.
Details of our patent numbers and filing:
1. US Patent File Number: US20160119446
2. Indian Patent File Number: 5298/CHE/2014
3. GCC Patent File Number: 2015/30232
(GCC member states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
4. Also patent pending in Singapore, Australia/NZ, many European countries, Canada and many other countries as well.
Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.
Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.
When we were building Newsfeed SmartApps few years ago one startling metric we discovered was 71% of time spent by users in Facebook was on the newsfeed. This we estimate might have only increased to 80-85% with more users accessing Facebook via smartphones. When users are bombarded with content in their newsfeed, how do you stand out and how can you engage with your FB audience in the newsfeed and get more ROI for every post? And when you know they’re not visiting your brand Facebook page, how do you engage/interact with them?
The solution lies in Newsfeed SmartApps. Think of them as a super status update or a power update. An update or a post that’s not just a video or photo but something that’s highly interactive and captures the users attention. Something that helps your content stand out in the newsfeed! Newsfeed SmartApp technology enables brand pages to post highly interactive content, let’s take a look at some examples to understand how brands leveraged Newsfeed SmartApps to boost engagement and improve interaction with their FB audience without them ever having to leave the newsfeed!
IPG’s Universal Media has partenered with Newsfeed SmartApps to launch a creative newsfeed app post on Qatar Olympics Facebook page. Fans can browse through all the Qatari Olympians taking part in Rio 2016 and cheer for them right from the Facebook post.
Universal Media’s innovative use of newsfeed smartapp technology can be lauded here as they envisioned a newsfeed post where Qatari’s could browse through the full Olympic contingent from Qatar based on what sport they’re taking part in. Click on a sport and view the athlete’s and when users click on the athlete’s, a short bio is given with their goal for Rio 2016. The newsfeed app has already garnered fantastic traction with many shares and comments.
Universal Media Qatar’s digital team added, “We loved the customization that Newsfeed SmartApps offered us. The ability to have profile’s of all athlete’s in one post and allowing fans to cheer for them was great”.
Head of Business for Newsfeed SmartApps, Mohammed Faiz Ali shared, “It was a matter of pride for us to be able to work on a prestigous account like Qatar Olympics. Working with the UM team was fantastic, they’re a bunch of creative professionals who know what they want and go the extra mile to achieve the client and the campaign’s objective”.
Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed apps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.
Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.