zeno group newsfeed smartapps

Edelman’s Zeno Group partnered with Newsfeed SmartApps for Motorola Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps
Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.

Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.

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Newsfeed SmartApps help increase Facebook engagement

Newsfeed SmartApps help increase Facebook engagement.

When we were building Newsfeed SmartApps few years ago one startling metric we discovered was 71% of time spent by users in Facebook was on the newsfeed. This we estimate might have only increased to 80-85% with more users accessing Facebook via smartphones. When users are bombarded with content in their newsfeed, how do you stand out and how can you engage with your FB audience in the newsfeed and get more ROI for every post? And when you know they’re not visiting your brand Facebook page, how do you engage/interact with them?

The solution lies in Newsfeed SmartApps. Think of them as a super status update or a power update. An update or a post that’s not just a video or photo but something that’s highly interactive and captures the users attention. Something that helps your content stand out in the newsfeed! Newsfeed SmartApp technology enables brand pages to post highly interactive content, let’s take a look at some examples to understand how brands leveraged Newsfeed SmartApps to boost engagement and improve interaction with their FB audience without them ever having to leave the newsfeed!

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universal-media-qatar-of-ipg-launches-newsfeed-smartapp-for-qatar-olympics

Universal Media Qatar of IPG launches Newsfeed SmartApp for Qatar Olympics.

IPG’s Universal Media has partenered with Newsfeed SmartApps to launch a creative newsfeed app post on Qatar Olympics Facebook page. Fans can browse through all the Qatari Olympians taking part in Rio 2016 and cheer for them right from the Facebook post.

Universal Media’s innovative use of newsfeed smartapp technology can be lauded here as they envisioned a newsfeed post where Qatari’s could browse through the full Olympic contingent from Qatar based on what sport they’re taking part in. Click on a sport and view the athlete’s and when users click on the athlete’s, a short bio is given with their goal for Rio 2016. The newsfeed app has already garnered fantastic traction with many shares and comments.

Universal Media Qatar’s digital team added, “We loved the customization that Newsfeed SmartApps offered us. The ability to have profile’s of all athlete’s in one post and allowing fans to cheer for them was great”.

Head of Business for Newsfeed SmartApps, Mohammed Faiz Ali shared, “It was a matter of pride for us to be able to work on a prestigous account like Qatar Olympics. Working with the UM team was fantastic, they’re a bunch of creative professionals who know what they want and go the extra mile to achieve the client and the campaign’s objective”.
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Newsfeed Apps are Interactive Posts on the Facebook Newsfeed.

Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed apps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.

Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.
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Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

As Ramadan approaches we share with you 24 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Ramadan campaigns with you for your clients.

  1. All Newsfeed SmartApps are fully customizable in terms of look, feel, flow, etc. They can be tweaked as per the brand and as per the planned Ramadan campaigns.
  2. We HAVEN’T included simple apps like – Ramadan Quiz, Survey, video/slideshow with CTA, etc. Only interesting and creative app ideas are shared.
  3. We expect many projects during Ramadan, so we request quick approvals and detailed planning so we can deliver in a timely manner.
  4. Let us know if you require more ideas that are specific to your clients/brands Ramadan campaigns, we will be happy to share! Request you to visit our FB page www.fb.com/NewsfeedSmartApps to see more apps we could build. There are many more apps there and if something looks interesting that you’d like to use for Ramadan, we will be happy to customize and build it.
  5. For some apps there are demos, the others we have visuals to illustrate.

 

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How Titan JUXT used interactive facebook posts to boost engagement and pre-bookings for their smart watch

BRIEF

Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?

STRATEGY

We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

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Emirates NBD used interactive facebook posts for insights, engagement and lead gen

BRIEF

Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?

STRATEGY

With Newsfeed SmartApp’s interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.

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