Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.
Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.