When we were building Newsfeed SmartApps few years ago one startling metric we discovered was 71% of time spent by users in Facebook was on the newsfeed. This we estimate might have only increased to 80-85% with more users accessing Facebook via smartphones. When users are bombarded with content in their newsfeed, how do you stand out and how can you engage with your FB audience in the newsfeed and get more ROI for every post? And when you know they’re not visiting your brand Facebook page, how do you engage/interact with them?
The solution lies in Newsfeed SmartApps. Think of them as a super status update or a power update. An update or a post that’s not just a video or photo but something that’s highly interactive and captures the users attention. Something that helps your content stand out in the newsfeed! Newsfeed SmartApp technology enables brand pages to post highly interactive content, let’s take a look at some examples to understand how brands leveraged Newsfeed SmartApps to boost engagement and improve interaction with their FB audience without them ever having to leave the newsfeed!