Newsfeed SmartApps, the patent pending technology that lets brands create interactive posts playable in the Facebook newsfeed, is entering the Australian market with an official launch at ad:tech Sydney. They’ll be a part of the 2 day event on March 14th and 15th to showcase this innovative product and initiate new partnerships with agencies. With close to 60 agency partnerships globally with notable organizations like Havas, Ogilvy, OMD, Mindshare, Edelman, Carat, DDB and others, Newsfeed SmartApps has, in a short time-span, deployed digital activations in US, Europe, Middle East and Asia. Discussions are underway with many regional agencies and local offices of global agencies as a pre-cursor to ad:tech.
Since its launch in late 2014, Newsfeed SmartApps technology has been used by iconic brands like Nike, BMW, Mercedes, HSBC, HTC, Visa, Dettol, and many others for key social media campaigns. BMW for example used this during the new 5-series launch in the Middle East. Cheil deployed Newsfeed SmartApps as a part of the digital activations for both the Galaxy S5 and S6 launches in the UK. Nike recently deployed an engaging newsfeed app that let users custom create their shoe right in the facebook newsfeed.