newsfeed smartapps launches in australia at ad tech sydney

Newsfeed SmartApps, which helps brands make interactive posts playable in the Facebook newsfeed, to launch in Australia at ad:tech Sydney.

Newsfeed SmartApps, the patent pending technology that lets brands create interactive posts playable in the Facebook newsfeed, is entering the Australian market with an official launch at ad:tech Sydney. They’ll be a part of the 2 day event on March 14th and 15th to showcase this innovative product and initiate new partnerships with agencies. With close to 60 agency partnerships globally with notable organizations like Havas, Ogilvy, OMD, Mindshare, Edelman, Carat, DDB and others, Newsfeed SmartApps has, in a short time-span, deployed digital activations in US, Europe, Middle East and Asia. Discussions are underway with many regional agencies and local offices of global agencies as a pre-cursor to ad:tech.

Since its launch in late 2014, Newsfeed SmartApps technology has been used by iconic brands like Nike, BMW, Mercedes, HSBC, HTC, Visa, Dettol, and many others for key social media campaigns. BMW for example used this during the new 5-series launch in the Middle East. Cheil deployed Newsfeed SmartApps as a part of the digital activations for both the Galaxy S5 and S6 launches in the UK. Nike recently deployed an engaging newsfeed app that let users custom create their shoe right in the facebook newsfeed.

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22feet partners with Newsfeed SmartApps to launch interactive Facebook experience for Nike.

Nike Social Media Campaign on Facebook using Interactive Content Newsfeed SmartApps

Nike newsfeed smartapps

22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s

Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.

Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”

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ogilvy huawei newsfeed smartapps

Ogilvy Dubai launches innovative Newsfeed SmartApp for Huawei Arabia.

Huawei Arabia newsfeed smartapps

Huawei Arabia has launched an innovative interactive Facebook post to engage with their audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei partnered with Newsfeed SmartApps patent pending technology to launch this creative engagement.

The interactive Facebook post is a full-fledged game where users must “collect” 4k video, 2-day battery and 16-megapixel camera’s in the game to transform the smartphone into a Huawei NOVA Plus for a chance to win the phone itself. Team Ogilvy’s out of the box thinking helped Huawei launch this unique activation where users play a game in the Facebook newsfeed while learning
about the phone’s key features.

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