SanDisk's innovative interactive post using Newsfeed SmartApps!

Innovative Content Marketing strategy from SanDisk using Newsfeed SmartApps interactive posts.

Innovative Content Marketing strategy from SanDisk

SanDisk has a range of hard disks for different devices. Camera’s, smartphones, laptops, tablets, desktop, etc. How can you creatively educate a user about which SanDisk product is right for them? With a fun game that tells you the right product for the right device and OS!

The game flow begins with a screen that talks about SanDisk’s different products. Once the user begins the game, they are asked to select a device (mobile, laptop, desktop or tablet) and then they need to pick an OS (Apple, Andriod or Windows). Based on their selections, the app shows the user what SanDisk products are right for them and those are the products they must “collect” in the game. Players then have 60 seconds to score as much as possible!

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E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart

India’s leading e-commerce player, Flipkart, has launched a Newsfeed SmartApps interactive facebook post for their Perfect Buy campaign that focuses on the big home appliances category. Using Newsfeed SmartApps patent pending technology, Flipkart launched an interactive game playable in the facebook newsfeed where users learn about the unique advantages of buying on Flipkart and they also had a chance to win vouchers worth Rs. 50,000!

The newsfeed smartapps post was essentially a runner style game where a user must jump over brick and motor stores and simultaneously try to balance boxes. With some smart information placement in the game design, Flipkart could promote the benefits shoppers get while shopping for big home appliances on their platform. The 5 benefits – Best Brands, Great Price, Assured Service, Best exchange, Best Warranty – are effectively communicated through game mechanics as users had unlimited tries to play the game and top the leaderboard for Flipkart vouchers.

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Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

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Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

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How Emaar used innovative content marketing tool Newsfeed SmartApps

Luxury Real Estate Digital Marketing: How Emaar used innovative content marketing tool Newsfeed SmartApps

Emaar used innovative content marketing tool Newsfeed SmartApps

It’s never easy to get one’s attention in the facebook newsfeed with content being bombarded from many brands and pages. Luxury real estate marketing on social and digital is tricky, but we helped Emaar use our interactive posts technology to get users attention and experience Emaar’s new Dubai Creek Harbour right in the newsfeed.

UAE’s premier real estate company, Emaar Properties, has launched a Newsfeed Smartapp to exhibit its latest offering, Creek Rise – Dubai Creek Harbour. The app was launched to showcase the various amenities and features of the property on offer.

The newsfeed smartapp consisted, primarily, of four sections that a user could view right in the FB newsfeed post –

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How Titan JUXT used interactive facebook posts to boost engagement and pre-bookings for their smart watch

BRIEF

Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?

STRATEGY

We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

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Emirates NBD used interactive facebook posts for insights, engagement and lead gen

BRIEF

Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?

STRATEGY

With Newsfeed SmartApp’s interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.

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