Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

Mercedes Benz social media activation on Facebook

Mercedes Benz’s New E-Class launch was a resounding success as auto enthusiasts and brand aficionados praised the new long wheelbase E-Class. The 5th generation E-Class is truly a Masterpiece of Intelligence; packed with comfort, technology, and a sleek design. For the digital push during the launch, MEC and Creativeland Asia collaborated with Newsfeed SmartApps to launch an interactive facebook post to unveil the New E-Class right in the newsfeed.

Users answer 3 interesting questions about the new E-Class and every time they’re right, 1/3rd of the car is revealed. After 3 correct answers the whole car is unveiled and participants had a chance to win coveted Mercedes Benz merchandise. In India, Newsfeed SmartApps patent pending technology has been by brands like Nike, Reebok, ebay and others, but Mercedes is the first automobile brand to deploy an interactive post.

Commenting on this innovative digital activation, Mercedes Benz India’s General Manager for Marketing and CRM, Mr. Amit Thete added, “At the launch of our new E-Class, we wanted the audience to have an experience of the unveiling and hence we decided to create an interactive ad unit with Newsfeed SmartApps. It was a great way to showcase the new E-Class introduction and get the audience engaged.”

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Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet’s Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet was launching the all-new 2017 Chevrolet Malibu in the GCC region as part of its phased global launch. We were thrilled when Chevy picked Newsfeed SmartApps technology as their hero campaign for the launch, which is when we built an interactive post for the 2017 Chevrolet Malibu.We worked with Dentsu Aegis Network’s CARAT who manages digital for Chevrolet in the Middle East.The aim of this newsfeed smartapp was to highlight features of the Malibu in an interactive manner and simultaneously educate users about interesting technologies in the car. Users could also book a test drive by filling out a simple form. All this was possible right from the Facebook newsfeed!

The Chevrolet Malibu Newsfeed SmartApp had four key features:

  1. An interactive screen with hotspots that would highlight the features of the car.
  2. A video player that let the users watch the Chevy Malibu 2017 video.
  3. A fun quiz that educated the users about some of the most interesting new technologies in the car.
  4. A “Get a Quote” page that asked the users to book a test drive.

Another interesting feature of the this interactive post was that the users could switch the language of communication on the screens at any time between English and Arabic.

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mercedes-benz-social-media-activation-on-facebook-for-abu-dhabi-world-tennis-championship

Mercedes Benz social media activation on Facebook: For Abu Dhabi World Tennis Championship

Mercedes Benz social media activation on Facebook

For the Abu Dhabi World Tennis Championship, Mercedes-Benz launched an interesting interactive Facebook post using Newsfeed SmartApps patent pending technology. Called #GameSetMatch, the interactive post consisted of 3 fun games the user had to play in to enter a raffle and win tickets for the  Mubadala World Tennis Championship in Abu Dhabi. Netizency, who managed the digital marketing for Mercedes-Benz in the Middle East partnered with Newsfeeed SmartApps to create this digital campaign.

The interactive post consists of 2 sections: the form to fill in all the user details and 3 interactive games. One each for game, set and match, that the user had to complete to enter the raffle. With this post, users could experience Mercedes-Benz like never before and interact with the brand right inside the Facebook newsfeed while also standing a chance to win tickets to the Mubadala World Tennis Championship.

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BMW 5 Series Social Media Campaign on Facebook: Book a test drive from the newsfeed!

BMW 5 Series Social Media Campaign on Facebook: Book a test drive from the newsfeed!

BMW 5 Series newsfeed smartapps

BMW Middle East has launched a one-of-a-kind interactive Facebook post for the upcoming launch of the all-new 5 Series. serviceplan, who manages the digital marketing for BMW partnered with Newsfeed SmartApps’ patent pending technology to achieve this creative campaign.

The interactive post consists of three sections: a video carousel with 4 videos, highlights about the new BMW 5 Series, and a test drive request form. Through this post, users can experience the 5 Series like never before and know about all the features of the car right inside the Facebook newsfeed. Prospective buyers can book a test drive for the BMW 5 series right from the newsfeed!

newsfeed smartapps

Facebook Content Marketing for Automobile brands using Newsfeed SmartApps

In the past few months, we’ve launched some amazing Newsfeed SmartApps for automobile brands like Chevrolet, MINI and Peugeot. Each interactive post had a different objective and target audience and they all achieved amazing results!

Chevrolet Malibu

An all-in-one Newsfeed SmartApp for the all new 2017 Chevrolet Malibu! In the interactive post users can learn about features using hotspots. They can watch the video and take a quiz as well. To top it off, users can inquire or book at test drive from the Newsfeed!

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

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