MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

Mercedes Benz social media activation on Facebook

Mercedes Benz’s New E-Class launch was a resounding success as auto enthusiasts and brand aficionados praised the new long wheelbase E-Class. The 5th generation E-Class is truly a Masterpiece of Intelligence; packed with comfort, technology, and a sleek design. For the digital push during the launch, MEC and Creativeland Asia collaborated with Newsfeed SmartApps to launch an interactive facebook post to unveil the New E-Class right in the newsfeed.

Users answer 3 interesting questions about the new E-Class and every time they’re right, 1/3rd of the car is revealed. After 3 correct answers the whole car is unveiled and participants had a chance to win coveted Mercedes Benz merchandise. In India, Newsfeed SmartApps patent pending technology has been by brands like Nike, Reebok, ebay and others, but Mercedes is the first automobile brand to deploy an interactive post.

Commenting on this innovative digital activation, Mercedes Benz India’s General Manager for Marketing and CRM, Mr. Amit Thete added, “At the launch of our new E-Class, we wanted the audience to have an experience of the unveiling and hence we decided to create an interactive ad unit with Newsfeed SmartApps. It was a great way to showcase the new E-Class introduction and get the audience engaged.”

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Social Media Campaign Ideas for Mother's Day on Facebook: Using interactive content tool Newsfeed SmartApps.

Social Media Campaign Ideas for Mother’s Day on Facebook: Using interactive content tool Newsfeed SmartApps.

Occasions like Mother’s Day and Father’s Day are good opportunities for brands to humanize and make an emotional connect with audiences on social media pages. Every brand probably has a campaign on these days, but how can you stand out? If done right, there’s huge potential for mothers day and fathers day campaigns to be noticed and talked about. One sure way of doing things differently is to deploy interactive facebook posts using Newsfeed SmartApps for a Mother’s Day campaign. We share a few idea’s on how brands can leverage interactive facebook posts and create memorable Mother’s Day campaigns.

IDEA 1

MOM MOMENTS!

A newsfeed app where users have to share their best Mom Moments. It will then be created into a GIF or a Video that the user can share on their wall or share on WhatsApp as a link, or on email, twitter, etc. The user journey is such that they have to share:

– Mom’s best food: ______

– Mom’s best advice: ________

– You lovingly call mom: ________

– Optional – Enter your mom’s name for further customization.

– Final screen – Pick one wish for Mom (from a choice of 3 mother’s day wishes) Wait for GIF/Video to be created. View and then share. GIF’s can be branded ones.

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Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet’s Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet was launching the all-new 2017 Chevrolet Malibu in the GCC region as part of its phased global launch. We were thrilled when Chevy picked Newsfeed SmartApps technology as their hero campaign for the launch, which is when we built an interactive post for the 2017 Chevrolet Malibu.We worked with Dentsu Aegis Network’s CARAT who manages digital for Chevrolet in the Middle East.The aim of this newsfeed smartapp was to highlight features of the Malibu in an interactive manner and simultaneously educate users about interesting technologies in the car. Users could also book a test drive by filling out a simple form. All this was possible right from the Facebook newsfeed!

The Chevrolet Malibu Newsfeed SmartApp had four key features:

  1. An interactive screen with hotspots that would highlight the features of the car.
  2. A video player that let the users watch the Chevy Malibu 2017 video.
  3. A fun quiz that educated the users about some of the most interesting new technologies in the car.
  4. A “Get a Quote” page that asked the users to book a test drive.

Another interesting feature of the this interactive post was that the users could switch the language of communication on the screens at any time between English and Arabic.

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Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Al Mouj, an Oman-based luxury real estate brand launched an interactive Facebook post campaign through Newsfeed SmartApps in order to generate interest for its latest project, Ghadeer Park Villas. The aim of this simple, yet clean, newsfeed smartapp post was to showcase various amenities and features that prospective residents of Ghadeer Park Villas will be privileged to experience. Newsfeed SmartApps collaborated with Havas in Muscat to launch this digital activation.

The interactive content piece consisted of two sections: a slider screen which spoke about the various features of the villas and a lead generation/data capture screen which asked interested users to fill in their details for the brand to contact them. There also was a “Learn More” section that took the users to a detailed list of the amenities that were available to the residents of Ghadeer Park Villas.

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Mercedes Benz social media activation on Facebook: For Abu Dhabi World Tennis Championship

Mercedes Benz social media activation on Facebook

For the Abu Dhabi World Tennis Championship, Mercedes-Benz launched an interesting interactive Facebook post using Newsfeed SmartApps patent pending technology. Called #GameSetMatch, the interactive post consisted of 3 fun games the user had to play in to enter a raffle and win tickets for the  Mubadala World Tennis Championship in Abu Dhabi. Netizency, who managed the digital marketing for Mercedes-Benz in the Middle East partnered with Newsfeeed SmartApps to create this digital campaign.

The interactive post consists of 2 sections: the form to fill in all the user details and 3 interactive games. One each for game, set and match, that the user had to complete to enter the raffle. With this post, users could experience Mercedes-Benz like never before and interact with the brand right inside the Facebook newsfeed while also standing a chance to win tickets to the Mubadala World Tennis Championship.

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Facebook activation for Star World's Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

Facebook activation for Star World’s Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

 Koffee With Karan newsfeed smartapps

Star World India in partnership with Publicis Resultrix, worked with Newsfeed SmartApps to create a fun Facebook interactive post for the launch of the fifth season of their hit show Koffee With Karan. The NewsfeedSmartApp replicated the popular segment of the show, the Rapid Fire round right into the Facebook newsfeed by asking users 10 Bollywood trivia questions. Lucky winners got coveted customized Koffee mugs autographed by Karan Johar!

The user journey was an introductory video by Karan Johar himself asking users to take part in the quiz to win autographed mugs. For each of the 10 questions, users got 60 seconds to answer and the final ranking Continue reading…

11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

With Newsfeed SmartApps brands can make highly interactive and rich media posts playable directly in the Facebook newsfeed! Over 200 brands globally have used this patent pending technology to boost engagement and interaction with their Facebook audience. Here are some of the most commonly used newsfeed app types which have always produced incredible results.

  1. Flip and Match – Brands in the automotive, telecom, food and many other sectors have used Flip and Match type of Newsfeed app with amazing success. We share below a few examples.
  2. – Moto Flip & Match –

    – Peugot –

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Newsfeed SmartApps help increase Facebook engagement

Newsfeed SmartApps help increase Facebook engagement.

When we were building Newsfeed SmartApps few years ago one startling metric we discovered was 71% of time spent by users in Facebook was on the newsfeed. This we estimate might have only increased to 80-85% with more users accessing Facebook via smartphones. When users are bombarded with content in their newsfeed, how do you stand out and how can you engage with your FB audience in the newsfeed and get more ROI for every post? And when you know they’re not visiting your brand Facebook page, how do you engage/interact with them?

The solution lies in Newsfeed SmartApps. Think of them as a super status update or a power update. An update or a post that’s not just a video or photo but something that’s highly interactive and captures the users attention. Something that helps your content stand out in the newsfeed! Newsfeed SmartApp technology enables brand pages to post highly interactive content, let’s take a look at some examples to understand how brands leveraged Newsfeed SmartApps to boost engagement and improve interaction with their FB audience without them ever having to leave the newsfeed!

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Newsfeed Apps are Interactive Posts on the Facebook Newsfeed.

Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed apps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.

Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.
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