Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

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Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

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How Emaar used innovative content marketing tool Newsfeed SmartApps

Luxury Real Estate Digital Marketing: How Emaar used innovative content marketing tool Newsfeed SmartApps

Emaar used innovative content marketing tool Newsfeed SmartApps

It’s never easy to get one’s attention in the facebook newsfeed with content being bombarded from many brands and pages. Luxury real estate marketing on social and digital is tricky, but we helped Emaar use our interactive posts technology to get users attention and experience Emaar’s new Dubai Creek Harbour right in the newsfeed.

UAE’s premier real estate company, Emaar Properties, has launched a Newsfeed Smartapp to exhibit its latest offering, Creek Rise – Dubai Creek Harbour. The app was launched to showcase the various amenities and features of the property on offer.

The newsfeed smartapp consisted, primarily, of four sections that a user could view right in the FB newsfeed post –

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Strepsils and Nurofen's digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen’s digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen's digital campaign

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

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Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Zeno Group and Motorola Vietnam newsfeed smartapps

Isobar has partnered with Newsfeed SmartApps patent pending technology to launch a unique and engaging experience for Reebok India‘s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.

Given the capabilities of newsfeed smartapps technology, Isobar conceptualized a “running game” playable in the Facebook newsfeed. Users enter the app, select a gender and run in 3 environments – City Run, Wild Sprint & Moonlight Rush – with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line. Reebok India’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimized. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the Newfeed App resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app with many users trying their luck again in this immersive experience.

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