Guinness Singapore the title sponsor of the St. Patrick’s Day festival in Singapore needed a way to engage with fans and people going to the festival on Facebook. Golin, who work with Guinness Singapore partnered with Newsfeed SmartApps’ patent pending technology to deliver a very unique engagement through a 360-degree game on Facebook.
The Guinness Singapore 360-degree Newsfeed SmartApp comprised of four key features:
A 360 image of the venue where the event was taking place, within which the user has to look around and tap or click on the Guinness inflated mascot
The user had to repeat the task of finding all the mascots in three levels of increasing difficulty within a short period of time.
Once complete, the user would enter their information to stand a chance of winning a prize
Winners were given prizes – tickets to the event for them and their friends.
The great part of this activation was the integration of the Guinness brand into every interaction, every step of the way in the user’s journey. Helped build excitement, spread awareness about the venue and got Singapore ready for a great day of festivities.