Newsfeed SmartApps help increase Facebook engagement

Newsfeed SmartApps help increase Facebook engagement.

When we were building Newsfeed SmartApps few years ago one startling metric we discovered was 71% of time spent by users in Facebook was on the newsfeed. This we estimate might have only increased to 80-85% with more users accessing Facebook via smartphones. When users are bombarded with content in their newsfeed, how do you stand out and how can you engage with your FB audience in the newsfeed and get more ROI for every post? And when you know they’re not visiting your brand Facebook page, how do you engage/interact with them?

The solution lies in Newsfeed SmartApps. Think of them as a super status update or a power update. An update or a post that’s not just a video or photo but something that’s highly interactive and captures the users attention. Something that helps your content stand out in the newsfeed! Newsfeed SmartApp technology enables brand pages to post highly interactive content, let’s take a look at some examples to understand how brands leveraged Newsfeed SmartApps to boost engagement and improve interaction with their FB audience without them ever having to leave the newsfeed!

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Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

As Ramadan approaches we share with you 24 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Ramadan campaigns with you for your clients.

  1. All Newsfeed SmartApps are fully customizable in terms of look, feel, flow, etc. They can be tweaked as per the brand and as per the planned Ramadan campaigns.
  2. We HAVEN’T included simple apps like – Ramadan Quiz, Survey, video/slideshow with CTA, etc. Only interesting and creative app ideas are shared.
  3. We expect many projects during Ramadan, so we request quick approvals and detailed planning so we can deliver in a timely manner.
  4. Let us know if you require more ideas that are specific to your clients/brands Ramadan campaigns, we will be happy to share! Request you to visit our FB page www.fb.com/NewsfeedSmartApps to see more apps we could build. There are many more apps there and if something looks interesting that you’d like to use for Ramadan, we will be happy to customize and build it.
  5. For some apps there are demos, the others we have visuals to illustrate.

 

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Emirates NBD used interactive facebook posts for insights, engagement and lead gen

BRIEF

Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?

STRATEGY

With Newsfeed SmartApp’s interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.

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