Say hello to Interactive Videos for Facebook, Instagram and Twitter!

Say hello to Interactive Videos for Facebook, Instagram and Twitter!

Did you know that on Facebook, over 500 million people are watching videos every day? On average a person watches at least 15 minutes of video per day on Facebook! Did you also know that video is the most consumed content on Facebook compared to images, GIFs or links? So from a marketing perspective, you can probably understand why brands would want to capture at least 3 of these 15 minutes of a person’s attention. Attention, that is undivided, all in, and part of their everyday media consumption.

You are also aware that if a user watches just 3-seconds of a video, it’s considered as a video ‘view’. So when it comes to video, what does “success” really mean? Naturally, it is something marketers and brands worry about when they try and tap into this bustling video highway. People will say, make the first 3 seconds interesting, or, make sure you capture their attention and ask them to mute the video on Facebook in the first 10 seconds. What if we told you that we had something even better, more powerful, and pretty exciting to share with you.

Say hello to Interactive Videos playable directly in the newsfeed! Powered by our patent pending technology, Newsfeed SmartApps, this new innovation will make you rethink how videos should be shared on Facebook with your audience. We share different use cases and scenarios that illustrate how interactive videos enhance the video viewing experience and retain the user for a longer time period than a normal video.

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SanDisk's innovative interactive post using Newsfeed SmartApps!

Innovative Content Marketing strategy from SanDisk using Newsfeed SmartApps interactive posts.

Innovative Content Marketing strategy from SanDisk

SanDisk has a range of hard disks for different devices. Camera’s, smartphones, laptops, tablets, desktop, etc. How can you creatively educate a user about which SanDisk product is right for them? With a fun game that tells you the right product for the right device and OS!

The game flow begins with a screen that talks about SanDisk’s different products. Once the user begins the game, they are asked to select a device (mobile, laptop, desktop or tablet) and then they need to pick an OS (Apple, Andriod or Windows). Based on their selections, the app shows the user what SanDisk products are right for them and those are the products they must “collect” in the game. Players then have 60 seconds to score as much as possible!

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E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart

India’s leading e-commerce player, Flipkart, has launched a Newsfeed SmartApps interactive facebook post for their Perfect Buy campaign that focuses on the big home appliances category. Using Newsfeed SmartApps patent pending technology, Flipkart launched an interactive game playable in the facebook newsfeed where users learn about the unique advantages of buying on Flipkart and they also had a chance to win vouchers worth Rs. 50,000!

The newsfeed smartapps post was essentially a runner style game where a user must jump over brick and motor stores and simultaneously try to balance boxes. With some smart information placement in the game design, Flipkart could promote the benefits shoppers get while shopping for big home appliances on their platform. The 5 benefits – Best Brands, Great Price, Assured Service, Best exchange, Best Warranty – are effectively communicated through game mechanics as users had unlimited tries to play the game and top the leaderboard for Flipkart vouchers.

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interactive-content-marketing-in-the-facebook-newsfeed-by-mcdonalds-using-newsfeed-smartapps

Interactive content marketing in the Facebook newsfeed by McDonald’s using Newsfeed SmartApps.

Interactive content marketing in the Facebook newsfeed by McDonald's using Newsfeed SmartApps.

We all have friends who we share similarities with. But more often than not, the differences between you and your friends are what compliments those friendships perfectly. On Friendship Day, 22 Feet Tribal partnered with Newsfeed SmartApps to capture this idea with the creation of the Difference-o-Meter for McDonald’s. An interactive personality comparison quiz that lives on the McDonald’s Facebook timeline, bringing friends together.

The game is a fun interaction where friends are asked to use the Newsfeed SmartApp to determine how different they were from their friends. Driving home the concept, “You are different, but still together”. When a person starts playing the Difference-o-Meter, they have to answer 10 personality based Continue reading…