Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

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Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

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How Emaar used innovative content marketing tool Newsfeed SmartApps

Luxury Real Estate Digital Marketing: How Emaar used innovative content marketing tool Newsfeed SmartApps

Emaar used innovative content marketing tool Newsfeed SmartApps

It’s never easy to get one’s attention in the facebook newsfeed with content being bombarded from many brands and pages. Luxury real estate marketing on social and digital is tricky, but we helped Emaar use our interactive posts technology to get users attention and experience Emaar’s new Dubai Creek Harbour right in the newsfeed.

UAE’s premier real estate company, Emaar Properties, has launched a Newsfeed Smartapp to exhibit its latest offering, Creek Rise – Dubai Creek Harbour. The app was launched to showcase the various amenities and features of the property on offer.

The newsfeed smartapp consisted, primarily, of four sections that a user could view right in the FB newsfeed post –

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Strepsils and Nurofen's digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen’s digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen's digital campaign

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

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Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Mercedes Benz social media activation on Facebook

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.

In the Facebook post playable directly in the newsfeed, users had the chance to answer a 5-question quiz to identify which Liverpool FC personality type they were. After seeing which personality they were: Captain, All-Rounder, Playmaker, Destroyer or Guardian, they could share the app with their friends, inviting them to find out their personality too. Recently in Singapore, Newsfeed SmartApps was used during the St. Patrick’s Day celebrations by the event sponsor Guinness. Standard Chartered was the first bank in Singapore to deploy an interactive Newsfeed SmartApp.

“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon Client Services Director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”

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Facebook activation for Star World's Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

Facebook activation for Star World’s Koffee with Karan: Rapid Fire quiz using Newsfeed SmartApps

 Koffee With Karan newsfeed smartapps

Star World India in partnership with Publicis Resultrix, worked with Newsfeed SmartApps to create a fun Facebook interactive post for the launch of the fifth season of their hit show Koffee With Karan. The NewsfeedSmartApp replicated the popular segment of the show, the Rapid Fire round right into the Facebook newsfeed by asking users 10 Bollywood trivia questions. Lucky winners got coveted customized Koffee mugs autographed by Karan Johar!

The user journey was an introductory video by Karan Johar himself asking users to take part in the quiz to win autographed mugs. For each of the 10 questions, users got 60 seconds to answer and the final ranking Continue reading…

zeno-group-newsfeedsmartapp-devondale-vietnam

Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps

In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.

It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.

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