universal-media-qatar-of-ipg-launches-newsfeed-smartapp-for-qatar-olympics

Universal Media Qatar of IPG launches Newsfeed SmartApp for Qatar Olympics.

IPG’s Universal Media has partenered with Newsfeed SmartApps to launch a creative newsfeed app post on Qatar Olympics Facebook page. Fans can browse through all the Qatari Olympians taking part in Rio 2016 and cheer for them right from the Facebook post.

Universal Media’s innovative use of newsfeed smartapp technology can be lauded here as they envisioned a newsfeed post where Qatari’s could browse through the full Olympic contingent from Qatar based on what sport they’re taking part in. Click on a sport and view the athlete’s and when users click on the athlete’s, a short bio is given with their goal for Rio 2016. The newsfeed app has already garnered fantastic traction with many shares and comments.

Universal Media Qatar’s digital team added, “We loved the customization that Newsfeed SmartApps offered us. The ability to have profile’s of all athlete’s in one post and allowing fans to cheer for them was great”.

Head of Business for Newsfeed SmartApps, Mohammed Faiz Ali shared, “It was a matter of pride for us to be able to work on a prestigous account like Qatar Olympics. Working with the UM team was fantastic, they’re a bunch of creative professionals who know what they want and go the extra mile to achieve the client and the campaign’s objective”.
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How Titan JUXT used interactive facebook posts to boost engagement and pre-bookings for their smart watch

BRIEF

Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?

STRATEGY

We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

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