In the past few months, we’ve launched some amazing Newsfeed SmartApps for automobile brands like Chevrolet, MINI and Peugeot. Each interactive post had a different objective and target audience and they all achieved amazing results!
Over the last decade, digital marketing has evolved and the Middle East has been at the forefront of adapting to new digital marketing technologies and innovations. With digital marketing budgets ballooning in the last 5 years and a growing population on social and mobile, brands are spending more time and resources on their digital channels whether it’s for content creation, targeted media buying or customer service.
The Middle East and Dubai in particular are quick to embrace and experiment with new digital marketing products and technologies. We felt the same thing with Newsfeed SmartApps as well. Even though this is a global product, the most innovative and engaging use cases of Newsfeed SmartApps has been in the Middle East. Ever since our launch in early 2015, social media teams in Dubai, Qatar, Oman, Saudi, etc, have used Newsfeed SmartApps for various activations. Newsfeed Smartapps have been used in US, UK, Singapore and many other regions, but the Middle East has launched the most creative and digitally engaging activations using Newsfeed SmartApps.
Newsfeed SmartApps is officially a patent pending product because the patent covers the creation of interactive content on any social network that has a newsfeed. When we say “interactive content” think of all the content you see in your newsfeed now, it’s straightforward content like pictures, videos, links, text and ads. None of these are interactive in nature, while Newsfeed SmartApps are highly interactive status updates and content pieces.
Our patent clearly defines key elements like what is a social network, what is a newsfeed, what type of existing content is available on the newsfeed and how Newsfeed Apps are a new genre of interactive content in the newsfeed. For more details regarding this please write to us and we can share info. While Newsfeed SmartApps are currently only available on Facebook, we soon plan to launch this for other social networking sites.
Details of our patent numbers and filing:
1. US Patent File Number: US20160119446
2. Indian Patent File Number: 5298/CHE/2014
3. GCC Patent File Number: 2015/30232
(GCC member states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
4. Also patent pending in Singapore, Australia/NZ, many European countries, Canada and many other countries as well.
IPG’s Universal Media has partenered with Newsfeed SmartApps to launch a creative newsfeed app post on Qatar Olympics Facebook page. Fans can browse through all the Qatari Olympians taking part in Rio 2016 and cheer for them right from the Facebook post.
Universal Media’s innovative use of newsfeed smartapp technology can be lauded here as they envisioned a newsfeed post where Qatari’s could browse through the full Olympic contingent from Qatar based on what sport they’re taking part in. Click on a sport and view the athlete’s and when users click on the athlete’s, a short bio is given with their goal for Rio 2016. The newsfeed app has already garnered fantastic traction with many shares and comments.
Universal Media Qatar’s digital team added, “We loved the customization that Newsfeed SmartApps offered us. The ability to have profile’s of all athlete’s in one post and allowing fans to cheer for them was great”.
Head of Business for Newsfeed SmartApps, Mohammed Faiz Ali shared, “It was a matter of pride for us to be able to work on a prestigous account like Qatar Olympics. Working with the UM team was fantastic, they’re a bunch of creative professionals who know what they want and go the extra mile to achieve the client and the campaign’s objective”.
Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed apps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.
Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.
As Ramadan approaches we share with you 24 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Ramadan campaigns with you for your clients.
- All Newsfeed SmartApps are fully customizable in terms of look, feel, flow, etc. They can be tweaked as per the brand and as per the planned Ramadan campaigns.
- We HAVEN’T included simple apps like – Ramadan Quiz, Survey, video/slideshow with CTA, etc. Only interesting and creative app ideas are shared.
- We expect many projects during Ramadan, so we request quick approvals and detailed planning so we can deliver in a timely manner.
- Let us know if you require more ideas that are specific to your clients/brands Ramadan campaigns, we will be happy to share! Request you to visit our FB page www.fb.com/NewsfeedSmartApps to see more apps we could build. There are many more apps there and if something looks interesting that you’d like to use for Ramadan, we will be happy to customize and build it.
- For some apps there are demos, the others we have visuals to illustrate.
Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?
We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.
In a cluttered smartphone market where every new smartphone is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9?
This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well! Continue reading…
Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?
With Newsfeed SmartApp’s interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.
In this case study, see how Dettol used patent pending technology from Newsfeed SmartApps to creatively engage and interact with their audience on FB. Not only did they educate the audience about the cold and flu, but also got great user data (voluntarily) that they could use to send sample products or get feedback. All this was possible using Newsfeed SmartApps, that allows brands to post interactive facebook status updates that work directly in the newsfeed. View more apps here www.facebook.com/
How do you educate consumers about the cold and flu? How do you bust myths and share useful, actionable and factual information about the cold and flu so consumers are better informed when they could be most vulnerable to the cold and flu?