Strepsils and Nurofen's digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen’s digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen's digital campaign

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

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Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Guinness Singapore the title sponsor of the St. Patrick’s Day festival in Singapore needed a way to engage with fans and people going to the festival on Facebook. Golin, who work with Guinness Singapore partnered with Newsfeed SmartApps’ patent pending technology to deliver a very unique engagement through a 360-degree game on Facebook.

The Guinness Singapore 360-degree Newsfeed SmartApp comprised of four key features:

  1. A 360 image of the venue where the event was taking place, within which the user has to look around and tap or click on the Guinness inflated mascot

  2. The user had to repeat the task of finding all the mascots in three levels of increasing difficulty within a short period of time.

  3. Once complete, the user would enter their information to stand a chance of winning a prize

  4. Winners were given prizes – tickets to the event for them and their friends.

The great part of this activation was the integration of the Guinness brand into every interaction, every step of the way in the user’s journey. Helped build excitement, spread awareness about the venue and got Singapore ready for a great day of festivities.

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Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother's Day

What did you do this Mother’s Day? Some of us might have sent our mothers presents, taken them out for a meal or bought them a nice greeting card. This Mother’s Day, UM Dubai partnered with Newsfeed SmartApps to run a unique GIF creator campaign for Dettol.

Dettol as a brand has always been loved by mothers who always think about protecting their own children from germs. This time, we wanted those children to thank their mothers by telling them what their ‘Happiest moment with their mom was”, and to wish them with a personal message.

This wasn’t just a simple text message though. We created a simple way for a daughter to send a customised GIF to her mother, all created in the Newsfeed SmartApp! Once the GIF was created (right within her timeline!) she could share it with her mother on Facebook, WhatsApp or Twitter!

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11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

11 interactive content marketing and engaging game ideas for brands on Facebook using Newsfeed SmartApp posts.

With Newsfeed SmartApps brands can make highly interactive and rich media posts playable directly in the Facebook newsfeed! Over 200 brands globally have used this patent pending technology to boost engagement and interaction with their Facebook audience. Here are some of the most commonly used newsfeed app types which have always produced incredible results.

  1. Flip and Match – Brands in the automotive, telecom, food and many other sectors have used Flip and Match type of Newsfeed app with amazing success. We share below a few examples.
  2. – Moto Flip & Match –

    – Peugot –

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zeno-group-newsfeedsmartapp-devondale-vietnam

Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps

In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.

It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.

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zeno group newsfeed smartapps

Edelman’s Zeno Group partnered with Newsfeed SmartApps for Motorola Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps
Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.

Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.

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NewsfeedSmartApp

Newsfeed Apps are Interactive Posts on the Facebook Newsfeed.

Did you know that from late 2014 to mid-2016 over 150 brands have used Newsfeed Apps to engage with their audience? Newsfeed apps is a revolutionary product that enables brands to create interactive posts for their Facebook page. Newsfeed apps are mobile friendly, easy to post, can be promoted as a boost post, has robust back end analytics and is patent pending. Global agencies like Havas, Ogilvy, Cheil, Starcom MediaVest, Omnicon and many others have partnered with Newsfeed SmartApps so they can deploy this innovative solution for their clients.

Havas Chicago worked with us to launch a Newsfeed SmartApp for AutoZone USA where users could scratch to reveal a new product and unlock a link for a discount. This is a great way to use newsfeed apps for coupons and promotions.
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How Titan JUXT used interactive facebook posts to boost engagement and pre-bookings for their smart watch

BRIEF

Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?

STRATEGY

We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

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