SanDisk's innovative interactive post using Newsfeed SmartApps!

Innovative Content Marketing strategy from SanDisk using Newsfeed SmartApps interactive posts.

Innovative Content Marketing strategy from SanDisk

SanDisk has a range of hard disks for different devices. Camera’s, smartphones, laptops, tablets, desktop, etc. How can you creatively educate a user about which SanDisk product is right for them? With a fun game that tells you the right product for the right device and OS!

The game flow begins with a screen that talks about SanDisk’s different products. Once the user begins the game, they are asked to select a device (mobile, laptop, desktop or tablet) and then they need to pick an OS (Apple, Andriod or Windows). Based on their selections, the app shows the user what SanDisk products are right for them and those are the products they must “collect” in the game. Players then have 60 seconds to score as much as possible!

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E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart: Interactive Facebook Newsfeed SmartApp to boost engagement.

E-commerce digital marketing from Flipkart

India’s leading e-commerce player, Flipkart, has launched a Newsfeed SmartApps interactive facebook post for their Perfect Buy campaign that focuses on the big home appliances category. Using Newsfeed SmartApps patent pending technology, Flipkart launched an interactive game playable in the facebook newsfeed where users learn about the unique advantages of buying on Flipkart and they also had a chance to win vouchers worth Rs. 50,000!

The newsfeed smartapps post was essentially a runner style game where a user must jump over brick and motor stores and simultaneously try to balance boxes. With some smart information placement in the game design, Flipkart could promote the benefits shoppers get while shopping for big home appliances on their platform. The 5 benefits – Best Brands, Great Price, Assured Service, Best exchange, Best Warranty – are effectively communicated through game mechanics as users had unlimited tries to play the game and top the leaderboard for Flipkart vouchers.

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Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Isobar partners with Newsfeed SmartApps to launch unique Facebook activation for Reebok India.

Zeno Group and Motorola Vietnam newsfeed smartapps

Isobar has partnered with Newsfeed SmartApps┬ápatent pending technology to launch a unique and engaging experience for Reebok India‘s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology giving runners a shoe fit that’s unique to them. As a part of the 360-degree digital strategy, Isobar worked with Newsfeed Smartapps to create a rich media interactive experience in the Facebook newsfeed.

Given the capabilities of newsfeed smartapps technology, Isobar conceptualized a “running game” playable in the Facebook newsfeed. Users enter the app, select a gender and run in 3 environments – City Run, Wild Sprint & Moonlight Rush – with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line. Reebok India’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimized. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the Newfeed App resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app with many users trying their luck again in this immersive experience.

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