22feet partners with Newsfeed SmartApps to launch interactive Facebook experience for Nike.

Nike Social Media Campaign on Facebook using Interactive Content Newsfeed SmartApps

Nike newsfeed smartapps

22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s

Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.

Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”

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Edelman’s Zeno Group launches Newsfeed SmartApp for Devondale Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps

In yet another successful activation, Edelman’s Zeno Group, Vietnam has partnered with Newsfeed Smartapps for their client Devondale Milk. Devondale is Australia’s No. 1 dairy company and they supply to many regions like Singapore, Vietnam, Hong Kong, etc. The newsfeed smartapp was developed to highlight the benefits of using the 1litre pack for Devondale.

It is interesting to note the vision behind the app idea for Devondale Milk. Users have to show the love for their family by sharing milk from the Devondale 1litre pack by pouring it in vessels for the family without spilling it. They have to do this within 60 seconds. The game also featured a “family health meter” that kept a track of any spilling. At the end of the game, the users had to submit their scores. Top 10 scores were entitled to win prizes. There were two important aspects to note in this activation:
1. Through a challenging game, the users kept coming back to play the game again to better their scores.
2. With the 1-litre carton as the centrepiece of the game, the connect with the brand was instantly made.

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zeno group newsfeed smartapps

Edelman’s Zeno Group partnered with Newsfeed SmartApps for Motorola Vietnam

Zeno Group and Motorola Vietnam newsfeed smartapps
Edelman’s Zeno Group partnered with Newsfeed Smartapps to launch a creative newsfeed smartapp for their client Motorola. The newsfeed app was developed for creating more engagement on their Facebook page amongst the fans and creating awareness about features of Moto phones.

Through the newsfeed app, Zeno Group and Motorola Vietnam achieved a spectacular feat of getting the perfect engagement for their flagship phone by creating a Flip n Match game. Users had to flip cards to match pairs with the phone’s various features such as the 21 MP camera, turbo charging, lasting battery and such. The users had a countdown timer to finish the game for an added challenge. The app performed exceedingly well with hundreds of users taking part.

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Universal Media Qatar of IPG launches Newsfeed SmartApp for Qatar Olympics.

IPG’s Universal Media has partenered with Newsfeed SmartApps to launch a creative newsfeed app post on Qatar Olympics Facebook page. Fans can browse through all the Qatari Olympians taking part in Rio 2016 and cheer for them right from the Facebook post.

Universal Media’s innovative use of newsfeed smartapp technology can be lauded here as they envisioned a newsfeed post where Qatari’s could browse through the full Olympic contingent from Qatar based on what sport they’re taking part in. Click on a sport and view the athlete’s and when users click on the athlete’s, a short bio is given with their goal for Rio 2016. The newsfeed app has already garnered fantastic traction with many shares and comments.

Universal Media Qatar’s digital team added, “We loved the customization that Newsfeed SmartApps offered us. The ability to have profile’s of all athlete’s in one post and allowing fans to cheer for them was great”.

Head of Business for Newsfeed SmartApps, Mohammed Faiz Ali shared, “It was a matter of pride for us to be able to work on a prestigous account like Qatar Olympics. Working with the UM team was fantastic, they’re a bunch of creative professionals who know what they want and go the extra mile to achieve the client and the campaign’s objective”.
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