Strepsils and Nurofen's digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen’s digital campaign to increase engagement on Facebook with Newsfeed SmartApps.

Strepsils and Nurofen's digital campaign

How do we make administering medicines to children an intuitive thing? We came up with a simple, yet fun way of engaging and educating the users about relating the right Strepsils or Nurofen product for the corresponding symptom in a child. This was done through an interesting storytelling Newsfeed app.

The story featured a family with the parents, and the kids, Samad, and Noura. The story follows as Samad and Noura show symptoms of cold related illnesses in different settings such as visits to the amusement park, etc. and how Strepsils and Nurofen play an important part in their day-to-day lives.

Through the Newsfeed app, users could find out exactly which cough relief product would be relevant to the symptom shown in a creative and fun manner. The app campaign was launched as part of a series of app posts to relate to different symptoms and their corresponding products.

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Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti QX60 Social Media Campaign on Facebook: An Interactive and Unique 360 Experience, Right Inside the Newsfeed!

Infiniti Middle East has launched a unique interactive Facebook post for the launch of its latest offering, the QX60. TBWA\Raad, which manages the digital marketing for Infiniti, joined hands with Newsfeed SmartApps to take advantage of its patent pending technology during this creative campaign.

The idea was to showcase the interior of the QX60 in a unique manner. So what came next was a never-seen-before experience for the users with an element of fun. The users had to locate hidden tokens inside the 360 environment and had to ‘look around’ to fetch them. The mobile experience was even more unique with the users getting the option to find the tokens by looking around using the phone’s gyroscope. A grand prize awaited the best performers when they visited the showroom.

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Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Octagon Singapore partners with Newsfeed SmartApps to build excitement among Liverpool FC fans for official main club sponsor, Standard Chartered.

Mercedes Benz social media activation on Facebook

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard Chartered, Octagon Singapore collaborated with Newsfeed SmartApps patent pending technology to create this interactive Facebook post which allows Liverpool FC fans to engage with their favourite club.

In the Facebook post playable directly in the newsfeed, users had the chance to answer a 5-question quiz to identify which Liverpool FC personality type they were. After seeing which personality they were: Captain, All-Rounder, Playmaker, Destroyer or Guardian, they could share the app with their friends, inviting them to find out their personality too. Recently in Singapore, Newsfeed SmartApps was used during the St. Patrick’s Day celebrations by the event sponsor Guinness. Standard Chartered was the first bank in Singapore to deploy an interactive Newsfeed SmartApp.

“One of the biggest challenges in Asia is connecting local fans with football teams on the other side of the world,” said Aaron Pearce, Octagon Client Services Director. “Standard Chartered champions this, with another great example of giving fans the chance to engage with their favourite players and team. The Facebook personality quiz created excellent fan engagement across the Liverpool FC and Standard Chartered pages, with almost 20,000 users pressing play on the quiz link within the first ten days.”

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Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Driving Fan Engagement through a fun 360-degree game on Newsfeed SmartApps for Guinness Singapore!

Guinness Singapore the title sponsor of the St. Patrick’s Day festival in Singapore needed a way to engage with fans and people going to the festival on Facebook. Golin, who work with Guinness Singapore partnered with Newsfeed SmartApps’ patent pending technology to deliver a very unique engagement through a 360-degree game on Facebook.

The Guinness Singapore 360-degree Newsfeed SmartApp comprised of four key features:

  1. A 360 image of the venue where the event was taking place, within which the user has to look around and tap or click on the Guinness inflated mascot

  2. The user had to repeat the task of finding all the mascots in three levels of increasing difficulty within a short period of time.

  3. Once complete, the user would enter their information to stand a chance of winning a prize

  4. Winners were given prizes – tickets to the event for them and their friends.

The great part of this activation was the integration of the Guinness brand into every interaction, every step of the way in the user’s journey. Helped build excitement, spread awareness about the venue and got Singapore ready for a great day of festivities.

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Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother’s Day

Helping daughters connect with their mothers through Newsfeed SmartApp for Dettol on Mother's Day

What did you do this Mother’s Day? Some of us might have sent our mothers presents, taken them out for a meal or bought them a nice greeting card. This Mother’s Day, UM Dubai partnered with Newsfeed SmartApps to run a unique GIF creator campaign for Dettol.

Dettol as a brand has always been loved by mothers who always think about protecting their own children from germs. This time, we wanted those children to thank their mothers by telling them what their ‘Happiest moment with their mom was”, and to wish them with a personal message.

This wasn’t just a simple text message though. We created a simple way for a daughter to send a customised GIF to her mother, all created in the Newsfeed SmartApp! Once the GIF was created (right within her timeline!) she could share it with her mother on Facebook, WhatsApp or Twitter!

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MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

MEC & Creativeland Asia partner with Newsfeed SmartApps for a unique digital activation during Mercedes’ New E-Class launch.

Mercedes Benz social media activation on Facebook

Mercedes Benz’s New E-Class launch was a resounding success as auto enthusiasts and brand aficionados praised the new long wheelbase E-Class. The 5th generation E-Class is truly a Masterpiece of Intelligence; packed with comfort, technology, and a sleek design. For the digital push during the launch, MEC and Creativeland Asia collaborated with Newsfeed SmartApps to launch an interactive facebook post to unveil the New E-Class right in the newsfeed.

Users answer 3 interesting questions about the new E-Class and every time they’re right, 1/3rd of the car is revealed. After 3 correct answers the whole car is unveiled and participants had a chance to win coveted Mercedes Benz merchandise. In India, Newsfeed SmartApps patent pending technology has been by brands like Nike, Reebok, ebay and others, but Mercedes is the first automobile brand to deploy an interactive post.

Commenting on this innovative digital activation, Mercedes Benz India’s General Manager for Marketing and CRM, Mr. Amit Thete added, “At the launch of our new E-Class, we wanted the audience to have an experience of the unveiling and hence we decided to create an interactive ad unit with Newsfeed SmartApps. It was a great way to showcase the new E-Class introduction and get the audience engaged.”

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Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet’s Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet's Content Marketing strategy for Malibu: View car features and book test drive from the Newsfeed!

Chevrolet was launching the all-new 2017 Chevrolet Malibu in the GCC region as part of its phased global launch. We were thrilled when Chevy picked Newsfeed SmartApps technology as their hero campaign for the launch, which is when we built an interactive post for the 2017 Chevrolet Malibu.We worked with Dentsu Aegis Network’s CARAT who manages digital for Chevrolet in the Middle East.The aim of this newsfeed smartapp was to highlight features of the Malibu in an interactive manner and simultaneously educate users about interesting technologies in the car. Users could also book a test drive by filling out a simple form. All this was possible right from the Facebook newsfeed!

The Chevrolet Malibu Newsfeed SmartApp had four key features:

  1. An interactive screen with hotspots that would highlight the features of the car.
  2. A video player that let the users watch the Chevy Malibu 2017 video.
  3. A fun quiz that educated the users about some of the most interesting new technologies in the car.
  4. A “Get a Quote” page that asked the users to book a test drive.

Another interesting feature of the this interactive post was that the users could switch the language of communication on the screens at any time between English and Arabic.

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Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Luxury Real Estate brand Al Mouj in Oman used Facebook Newsfeed SmartApps for lead generation.

Al Mouj, an Oman-based luxury real estate brand launched an interactive Facebook post campaign through Newsfeed SmartApps in order to generate interest for its latest project, Ghadeer Park Villas. The aim of this simple, yet clean, newsfeed smartapp post was to showcase various amenities and features that prospective residents of Ghadeer Park Villas will be privileged to experience. Newsfeed SmartApps collaborated with Havas in Muscat to launch this digital activation.

The interactive content piece consisted of two sections: a slider screen which spoke about the various features of the villas and a lead generation/data capture screen which asked interested users to fill in their details for the brand to contact them. There also was a “Learn More” section that took the users to a detailed list of the amenities that were available to the residents of Ghadeer Park Villas.

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mercedes-benz-social-media-activation-on-facebook-for-abu-dhabi-world-tennis-championship

Mercedes Benz social media activation on Facebook: For Abu Dhabi World Tennis Championship

Mercedes Benz social media activation on Facebook

For the Abu Dhabi World Tennis Championship, Mercedes-Benz launched an interesting interactive Facebook post using Newsfeed SmartApps patent pending technology. Called #GameSetMatch, the interactive post consisted of 3 fun games the user had to play in to enter a raffle and win tickets for the  Mubadala World Tennis Championship in Abu Dhabi. Netizency, who managed the digital marketing for Mercedes-Benz in the Middle East partnered with Newsfeeed SmartApps to create this digital campaign.

The interactive post consists of 2 sections: the form to fill in all the user details and 3 interactive games. One each for game, set and match, that the user had to complete to enter the raffle. With this post, users could experience Mercedes-Benz like never before and interact with the brand right inside the Facebook newsfeed while also standing a chance to win tickets to the Mubadala World Tennis Championship.

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