22feet Tribal Worldwide has partnered with alivenow’s Newsfeed SmartApps patent pending technology to launch an amazing interactive experience in the Facebook newsfeed for Nike Running. As a part of the digital activation for NIKEiD, 22feet and Newsfeed SmartApps conceptualized and unveiled the interactive Facebook post where users could customize and create their own pair of Nike’s
Nike Running users could customize their upper from 5 available options, then customize the swoosh and a text that appears on the shoe and instantly see the custom Nike they’ve created. With newsfeed smartapp technology, Nike could bring the complete experience of customizing the NIKEiD and picking a goal right to the facebook newsfeed.
Adhvith Dhuddu, CEO of Newsfeed SmartApps shared, “Working with 22feet is always a wonderful experience. We’ve collaborated with them previously for Newsfeed SmartApps when they used our technology for Titan, eBay India and Van Heusen. In fact, 22feet is the first agency in India to work with us for this technology and it was for Titan JUXT. The Nike campaign is special to us because of the brand and what they wanted to achieve with Newsfeed Apps. We pushed the boundaries to build this interactive experience so users could customize and create their favorite NIKEiD’s on their favorite social media platform, Facebook!”