Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

Continue reading…

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

Continue reading…