Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Interactive Content Example: Smart Calculator that works in Facebook newsfeed for Greenpeace.

Smart Calculator that works in Facebook newsfeed for Greenpeace.

Electronic waste (or e-waste) is generated in millions of tons every year. In just 10 years, more than 7 billion smartphones have been produced. These gadgets require a tremendous amount of energy and resources to make, and then all too quickly they become e-waste. Greenpeace was running a campaign to find out how your e-habit is contributing to this problem.

They approached us for which we built an interactive newsfeed smartapp playable directly in the facebook newsfeed and embedded in that post was an electronics footprint calculator to discover your gadget footprint. The newsfeed app begins by asking the how old they are and then inquires about how many smartphones, tablets and laptops they’ve used in their life so far. The user then see’s an estimate of how many electronic devices they would have owned totally in their lifetime, hence understanding their “gadget footprint.”

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Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

Facebook Pages can have Buzzfeed style quizzes in the FB newsfeed with Newsfeed SmartApps!

How often have you played those “Buzzfeed” style quizzes on Facebook? Have you found out what fruit you are? Or what your real age is? These quizzes are an excellent way to engage the audience in a conversation and make something shareable and tangible that they feel the need to share with their friends.

We brought this fun engagement idea to Newsfeed apps as well. What we ended up doing was a fun little app that allowed the users to pick from various options with an emphasis on visual cues. For example, the options can be image, GIF, sound or even video based. Brands can now use this style of quizzing to speak to their audience in an engaging fashion while also bringing in the connect with their products.

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Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

Ramadan Social Media Ideas: Engaging Newsfeed SmartApp (interactive fb post) ideas for Ramadan!

As Ramadan approaches we share with you 24 fun, engaging and interactive Newsfeed App campaign ideas. We look forward to working on some incredible Ramadan campaigns with you for your clients.

  1. All Newsfeed SmartApps are fully customizable in terms of look, feel, flow, etc. They can be tweaked as per the brand and as per the planned Ramadan campaigns.
  2. We HAVEN’T included simple apps like – Ramadan Quiz, Survey, video/slideshow with CTA, etc. Only interesting and creative app ideas are shared.
  3. We expect many projects during Ramadan, so we request quick approvals and detailed planning so we can deliver in a timely manner.
  4. Let us know if you require more ideas that are specific to your clients/brands Ramadan campaigns, we will be happy to share! Request you to visit our FB page www.fb.com/NewsfeedSmartApps to see more apps we could build. There are many more apps there and if something looks interesting that you’d like to use for Ramadan, we will be happy to customize and build it.
  5. For some apps there are demos, the others we have visuals to illustrate.

 

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How Titan JUXT used interactive facebook posts to boost engagement and pre-bookings for their smart watch

BRIEF

Titan are launching their smart watch, the ‘Titan JUXT’. It’s smart, stunning and stylish. They wanted the digital ‘launch’ to announce all it’s stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done?

STRATEGY

We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it’s out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

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